Radeon RX 9070 GRE Price Reduces by $100 Since Launch; Weaker Demand Compared to RX 9070 XT

The Radeon RX 9070 GRE, which is exclusive to China, is struggling to generate sufficient demand in the market. As a result, many Add-In Board (AIB) partners are significantly reducing the price of these GPUs.

Impact of Lower VRAM on Radeon RX 9070 GRE Price

Initially priced at 4, 199 Yuan—about $590—when it launched in May, the Radeon RX 9070 GRE seems to have found its price point unappealing to gamers. Competing models, like the Radeon RX 9070 XT, come with greater VRAM and have captured more consumer interest. Premium variants of the RX 9070 GRE even climbed to 4, 500 Yuan, equivalent to $630, further exacerbating its unpopularity.

In contrast, the RX 9070 XT debuted at a higher price of 4, 999 Yuan (around $700) but provides an extra 4 GB of VRAM, making it a more attractive option. While the RX 9070 GRE was intended as a budget-friendly alternative to the RX 9070 XT, it only offers 12 GB of VRAM. The GPU is also based on a more limited NAVI 48 die, featuring 3, 072 Stream Processors compared to the 4, 096 in the RX 9070 XT. Consequently, the RX 9070 GRE is at a disadvantage in terms of performance, which is further diminished by its lesser VRAM capacity.

Sapphire and AMD Radeon RX 9070 GRE 12G graphics card with 'RDNA4' feature listed at ¥3596 on an online store.

According to insights from @unikoshardware, the RX 9070 GRE’s sales have suffered significantly due to consumer reluctance to spend $600 on a less future-proof GPU. Current market listings indicate that prices have plunged to approximately 3, 600 Yuan, or $505. Even higher-tier versions of the card have seen reductions to around 3, 800 Yuan (about $533).Thus, compared to its launch pricing, the RX 9070 GRE has dropped nearly $100, which is aimed at stimulating sales.

In response to these challenges, sources suggest AMD is contemplating increasing the VRAM of the Radeon RX 9070 GRE to 16 GB. However, it is important to consider that even this enhancement might not drastically boost sales, as this model has consistently reported the lowest sales figures among all RDNA 4 GPUs worldwide. A mere $100 price decrease may not suffice to offset the impact of having 25% fewer shaders. A restructured RX 9070 GRE equipped with 16 GB of memory could perform better at an adjusted price point ranging between $449 and $479.

Source & Images