Qualcomm Addresses Intel Co-CEO’s Claims About Snapdragon Laptop Return Rates; Highlights ‘4+ Star’ Customer Satisfaction Rating

The technology landscape has recently been buzzing with discussions surrounding Qualcomm’s Snapdragon X Elite and Snapdragon X Plus chipsets, which have made their debut in numerous notebook models. Just a few months since their launch, these products are already at the center of controversy following remarks from Intel’s co-CEO, Michelle Johnston Holthaus. She raised alarms about an alleged high return rate for laptops equipped with ARM silicon. In a swift rebuttal, Qualcomm countered that consumer satisfaction appears high, with numerous devices receiving ratings of 4 stars and above.

Insights on Return Rates from Qualcomm’s Perspective

Though Qualcomm has shipped around 720,000 units of laptops utilizing its Snapdragon X Elite and X Plus chipsets since their introduction, reports suggest that customer feedback remains favorable. A spokesperson from Qualcomm asserted that the return rate aligns with industry standards, although no specific figures were disclosed. Tech analysts have lauded the introduction of Qualcomm’s faster chipsets, noting their strong performance metrics which not only match but compete with Apple Silicon, especially in terms of battery longevity.

“Our devices continue to have greater than 4+ stars across consumer reviews and our products have received numerous accolades across the industry including awards from Fast Company, TechRadar, and many consumer publications. Our device return rates are within industry norm.”

For those skeptical of these claims, a quick check on platforms like Amazon reveals a host of Snapdragon X Elite and Snapdragon X Plus laptops boasting considerable feedback, with a majority rated at 4 stars or higher. The initial low shipment figures can likely be attributed to the premium pricing of these models at launch. However, recent price reductions have started to enhance their market appeal. Looking ahead to 2025, Qualcomm’s CEO, Christiano Amon, projects that consumers will soon be able to buy Snapdragon laptops starting at approximately $700, indicating a significant shift toward affordability in this segment.

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