It’s quite amusing to observe how Page Six seems to be adhering to the agenda set by Justin Baldoni’s public relations team. This comes in the wake of the outlet being accused of disseminating negative stories about Blake Lively, only to recently publish a favorable article spotlighting Baldoni.
During the promotional events for the film It Ends With Us, it did not go unnoticed that Baldoni, who took on the dual roles of director and lead actor, was notably absent from press appearances alongside the cast. Given his prominent role opposite Lively, this absence raised eyebrows. As fans shared their observations, it became apparent that the cast had also unfollowed Baldoni on social media. Reports surfaced detailing Baldoni’s conduct on set, prompting him to engage a PR team to shift the narrative surrounding the emerging controversy.
In a surprising turn of events, Blake Lively has initiated legal action against Baldoni, accusing him of misconduct during filming. The lawsuit also alleges that Baldoni and his PR representatives orchestrated a smear campaign against her, with Page Six being specifically mentioned as one of the publications involved. Just days post-lawsuit, Page Six published an article focused on Baldoni’s family, further igniting speculation about their editorial independence.
Having a Justin puff piece run in Page Six right after Page Six was already exposed for being one of the publications on Justin’s PR propaganda payroll has me cracking up. Please try harder. https://t.co/FziOjJqC9P
— Michael. (@yosoymichael) December 23, 2024
Recent revelations from text messages have shed light on Baldoni’s, Jennifer Abel’s, and Melissa Nathan’s intentions to “bury”Lively in an effort to protect Baldoni’s reputation. The messages included Baldoni referencing a fan account that had accused Hailey Bieber of bullying, indicating, “This is what we would need.”The lawsuit alleges that Nathan’s sister, Sara Nathan, who serves as editor-at-large for The New York Post (the parent company of Page Six), was involved in planting these negative stories.
Baldoni’s alleged approach involved leveraging his fanbase against Lively, a tactic that, if substantiated, highlights manipulative behavior. Both Baldoni and his associates apparently engaged in deceit to obscure his actions, a strategy that raises serious ethical concerns.
Page Six and The Post: A Case of Unethical Journalism
The timing of Page Six’s puff piece just days after being implicated in a smear campaign speaks volumes about the outlet’s editorial integrity. While publications like The New York Post and Page Six have a history of sensationalized reporting, the apparent disregard for ethical journalism in this context is glaring.
Why should these establishments continue to have access to high-profile celebrities if they are complicit in fabricated narratives? Their presence is still seen on the red carpet, yet their journalistic credibility is severely compromised. It raises questions about the responsibilities of media outlets in how they report and whom they support.
While Page Six’s entanglement in this scandal isn’t entirely shocking, the lack of decorum in their timely article about Baldoni underscores a troubling reality. If the allegations about the manipulation of fandom are indeed accurate, the actions of Baldoni, Abel, and Nathan reveal a disturbing trend in media influence and celebrity culture.
In light of these unfolding events, it becomes evident that more transparency and accountability are crucial in entertainment journalism. The lack of shame displayed by those involved, especially as they celebrated their alleged success in tarnishing Lively’s image, highlights a pressing need for reform in how the media operates.
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