Good Smile Company and Freeing Announce Rerelease of Demon Lord Mara Figure
Fans of the famed Shin Megami Tensei (SMT) franchise will be excited to learn that Good Smile Company, in collaboration with Freeing, is set to rerelease the iconic figure of Demon Lord Mara. Priced at approximately ¥55, 000 (around $367), this collectible will be exclusively available through the official Japanese store. While the figure has yet to appear on the US site, other retailers such as AmiAmi have begun listing it for around $367.22, along with an Amazon listing for the original release. The anticipated shipping date is set for August 2025.
A Look Back at the Figure’s History
This particular Mara figure initially debuted in 2017 and was accessible to a global audience at that time. This non-scale figure represents the phallic-shaped character from Buddhist lore. Unlike many figures that often provide height measurements, Freeing has opted to clarify that this piece measures 400mm in length—approximately 16 inches long—making it a notable addition to any collection. The figure features Mara in its signature kart, complete with knives adorning the front, though it does not include interchangeable parts for various poses.
Visual Insights and Character Background
For those eager to see the fine details, photos showcasing the figure—complete with a comparison image against a CD—can be found on the official English site.
Demon Lord Mara has been a staple within the SMT series since the original game launched back in 1992. The character has made appearances in subsequent installments, including SMT V and Persona 5, solidifying its place within the franchise’s extensive lore.
Pre-Order Information and Game Appearances
The rerelease of the Shin Megami Tensei (SMT) Demon Lord Mara figure, which closely resembles its Persona counterpart, is scheduled for August 2025. Pre-orders are currently open and will remain available until April 16, 2025. Players can encounter Mara in various forms across platforms, including the PS4, PS5, Xbox One, Xbox Series X, Switch, and PC in both SMT V and Persona 5.
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