Official Launch of Fortnite Adidas Sneakers

Quick Overview

**Fortnite** has introduced new Adidas Kicks inspired by real-life sneaker models, each priced at 800 V-Bucks.
These Kicks serve as cosmetic footwear options compatible with most character skins, similar to Back Bling accessories.
Community reactions to Adidas Kicks range from positive excitement over brand collaboration to concerns regarding their pricing.

In an exciting development, Epic Games has unveiled another chapter in the Fortnite universe with the launch of Adidas Kicks. Released in late 2024, these new cosmetic footwear options cater to both sneaker lovers and fashion aficionados, presenting a fresh avenue for player personalization within the game.

The introduction of Kicks marks a significant enhancement in the customization possibilities available to players. While Fortnite has long offered various skins derived from unique designs and popular cultural collaborations, this is the first time players can select specific footwear to complement their characters. Thus, the Kicks function more like exclusive Back Bling accessories, enhancing a character’s look without overhauling their entire appearance.

Adidas Fortnite Kicks: Introducing Three Iconic Shoe Styles

The latest additions to the Fortnite accessory lineup feature Kicks inspired by three iconic Adidas sneaker models: the Samba, Adizero Aruku, and Campus 00s. The Samba and Campus 00s showcase a streetwear aesthetic rooted in tennis and soccer designs, while the Adizero Aruku draws inspiration from 2000s trainers, featuring a distinctively thick rocker sole. Each model is available in a variety of color choices including black, grey, and red, with prices set at 800 V-Bucks per pair. Additionally, the Fluffy Buns design has made a comeback to the store with a fresh style, offered at a price of 600 V-Bucks.

The response from the gaming community to these Adidas Kicks has been varied. While many players, as well as fans of the Adidas brand, have expressed enthusiasm for seeing their favorite footwear represented in Fortnite, others have humorously commented on the blending of Nike and Adidas styles in the game as a playful nod to brand mixing.

Nevertheless, a significant portion of criticism directed at the new Kicks has centered on their pricing model. Many players contend that although the designs are appealing and reminiscent of actual Adidas footwear, the price point for the Kicks feels prohibitively high. At 800 V-Bucks per pair, these virtual shoes can sometimes rival the cost of complete character skins, leading to skepticism about their value. To broaden their appeal beyond die-hard sneakerheads, Epic Games may need to reconsider their pricing strategy for the Kicks.

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