NVIDIA Reduces RTX 5060 Series Supply to Board Partners to Ensure Pricing Stability

Recent reports indicate that the GPU supply chain has reached a state of relative stability. However, NVIDIA is proactively implementing measures to prevent an oversupply situation by reducing the availability of its RTX 5060 series graphics cards to board partners.

NVIDIA Implements Temporary Supply Reduction for RTX 5060 Series

Although the RTX 50 series GPUs were officially introduced a few months ago, NVIDIA is taking precautions as supply levels stabilize. As detailed in a report from Channel Gate (via IT Home), the company is reportedly reducing the supply of certain RTX 50 series models to ensure its partners can maintain pricing stability and avoid a decline in retail prices.

The focus of these supply cuts is on the RTX 5060 series, particularly affecting both the GeForce RTX 5060 and RTX 5060 Ti models. Sources suggest a marked reduction of approximately 15% for the RTX 5060 Ti, while the RTX 5060 may see cuts of around 30%.This decision appears to stem from the fact that NVIDIA’s board partners currently have an ample inventory of these GPUs, and the company is keen to prevent their market prices from dropping, which could negatively impact profit margins for both NVIDIA and their partners.

Both the RTX 5060 and RTX 5060 Ti utilize variations of the GB206 chip and are primarily aimed at the budget-friendly and lower mid-range segments of the market. This makes the GPUs particularly appealing to gamers, especially the RTX 5060 Ti with its 16 GB memory, which delivers a balanced gaming performance. By curbing the supply of these products, NVIDIA and its Add-In Board (AIB) partners can better uphold higher pricing levels, thus safeguarding their profitability. Although the supply reduction is said to be temporary, it has the potential to elevate GPU prices if consumer demand remains robust.

The effects of this supply modification are anticipated to manifest soon; however, the duration of NVIDIA’s supply constraints remains unclear. Notably, this is not the first instance where NVIDIA has adjusted GPU supply to sustain price levels; a similar strategy was reportedly employed two months prior when RTX 50 GPUs became widely accessible at retailers. Despite these efforts, some regions have already witnessed inflated prices for RTX 50 GPUs, as NVIDIA continues to expand its market share in the PC GPU domain.

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