NVIDIA Leads AIB GPU Market with 92% Share in Q1 2025, AMD Falls to 8% and Intel Stays at 0%

NVIDIA kicks off 2025 on a high note, boasting an impressive 92% share of the AIB (Add-In Board) GPU market, leaving competitors with minimal representation.

NVIDIA’s Dominance in AIB GPU Market: A 92% Lead Over AMD and Intel

Recent findings from Jon Peddie Research reveal significant shifts in the graphics market for Q1 2025. The latest report indicates the AIB market reached 9.2 million unit sales. In contrast, desktop CPU shipments have dropped to 17.8 million units. The analysis forecasts a compound annual growth rate (CAGR) of -10.3% for the AIB market from 2024 to 2028, with an estimated installed base of 130 million units by the end of this period. Notably, it’s expected that 86% of desktop PCs will be equipped with an AIB or graphics card within the next five years.

NVIDIA Dominates AIB GPU Market With 92% Share In Q1 2025 — Image Source: JPR

NVIDIA’s market share surged by 8.5% in Q1 2025, rebounding from a previous dip to 84%.Meanwhile, AMD’s market share fell by 7.3%, landing at just 8%, and Intel’s share dropped by 1.2%, resulting in a rare 0% standing this quarter.

In terms of GPU launches, NVIDIA led the pack with the introduction of its RTX 50 series. AMD’s RDNA 4 lineup followed suit later in Q1, while Intel’s Battlemage B-series GPUs, launched in Q4 2024, failed to significantly impact market share, likely due to low volume in the mainstream segment.

Challenges in the Desktop CPU Market

The desktop CPU segment appears to be struggling as well, with a notable year-over-year decline of 14.5% and a quarter-over-quarter drop of 20.6%.Traditionally, Q1 tends to be stable with a 10-year average of 0.6%; however, Q1 2025 deviated with a significant decline of 8.4%.

Overall PC GPU Market Trends

When we assess the broad PC GPU market, which incorporates integrated graphics (iGPUs), it experienced a 12% decline from the previous quarter. The market totaled 68.8 million units, while CPU sales fell to 61.9 million units. By 2028, the total installed base of PC GPUs is anticipated to reach 2.8 billion, with discrete GPUs projected to capture 15% of the market.

Breaking down the segments reveals a 16% drop in desktop graphics and a 10% decrease in notebooks. AMD saw a -1.6% decline in overall market share, while Intel’s share dropped by -2.1%.Conversely, NVIDIA experienced a 3.6% increase. Interestingly, the data center GPU segment thrived with a 9.6% increase, largely driven by the rising demand for AI technologies.

Insights from the Steam Hardware Survey (May 2025)

Analyzing the Steam Hardware Survey from May 2025 offers valuable insights into the gaming landscape. As per the survey, the NVIDIA GeForce RTX 3060 and RTX 4060 series remain the dominant graphics choices among Steam gamers.

Image Source: Steam Hardware Survey (May 2025)

Notably, the RTX 5060 Ti entered the stage with a modest share of 0.21%, significantly trailing behind the RTX 4060 and 3060, which command shares of 4.44% and 4.73%, respectively. It may take several quarters for the RTX 5060 series to establish a foothold among top-performing GPUs.

CPU Market Dynamics

On the CPU front, AMD is gradually chipping away at Intel’s market share, currently standing at 40.31% against Intel’s 59.69%.A few years ago, Intel commanded approximately 65-70% of the market. However, the introduction of AMD’s Ryzen CPUs has intensified competitive dynamics, particularly following the setbacks associated with Intel’s Arrow Lake-S “Core Ultra 200S”release.

As for consumer preferences, 6 and 8 core CPUs are now the most sought-after, representing shares of 30.67% and 24.01%, respectively. Four-core chips still attract a significant portion of entry-level gamers, with a share of 15.51%.Meanwhile, high-core count CPUs (10, 12, 16, and even 24 cores) are making increasingly credible market impressions among Steam users.

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