NVIDIA Demonstrates Higher ROI on AI Servers Compared to ‘Free’ GPUs: “Save More With Bulk Purchases”

NVIDIA has recently revealed the impressive performance of its Blackwell Ultra AI servers, particularly in terms of return on investment (ROI), highlighting how premium spending can yield substantial benefits compared to ‘free’ GPUs.

NVIDIA’s GB200 NVL72 AI Server Achieves 10x ROI from Token Revenue, Surpassing ‘Free’ GPUs

As NVIDIA makes significant strides into the AI sector, it asserts that its computational capabilities are not only leading in performance but also in profitability. Jensen Huang’s famed saying, “the more you buy, the more you save, ” encapsulates the value proposition of investing in NVIDIA’s AI server technology. During a keynote delivered by Ian Buck, NVIDIA’s VP of Hyperscale and HPC Computing, a compelling comparison was made between the flagship GB200 NVL72 server and ‘free’ GPU solutions, and the results showed NVIDIA’s offering achieves a markedly high return on investment.

The more you buy, the more you save! pic.twitter.com/LWupdUQ4Hx

— 𝐷𝑟.𝐼𝑎𝑛 𝐶𝑢𝑡𝑟𝑒𝑠𝑠 (@IanCutress) September 9, 2025

In their presentation, NVIDIA emphasized the remarkable financial viability of its AI infrastructure. By investing $3 million in a GB200 NVL72 server rack, companies can potentially realize up to $30 million in revenue from AI token inference, translating to an extraordinary 10x ROI. This concept, coined as ‘AI Factory ROI, ’ illustrates why large-scale cloud service providers (CSPs) should opt for NVIDIA’s sophisticated systems rather than rely on free GPU options, which inherently offer diminished profit margins.

$3M GB200 NVL72 investment presentation detailing server capability and a chart titled AI Factory ROI showcasing $30M token revenue. — Image Credits: Ian Cutress

While specific metrics behind the revenue generation were not disclosed, it is important to note that ‘free’ GPUs may lack the efficiency that contributes to higher revenue outputs. As NVIDIA transitions more towards establishing data centers as ‘AI factories’, the imperative for systems that deliver exceptional efficiency-per-dollar becomes crucial for sustaining growth in the AI domain.

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