Nintendo, a titan in the gaming industry, has a rich history in the realm of comics. Despite this, many of its most renowned franchises have faded from the comic publishing scene. This departure from comic storytelling has limited the potential for engaging narratives centered around beloved characters, as Nintendo has largely confined its most popular properties to manga, or, in some instances, abandoned comic adaptations entirely.
As a Japanese video game entity, Nintendo’s inclination toward manga adaptations is understandable. However, during the early 1990s, the company collaborated with Valiant Comics to produce official comics. Although these ventures were brief and ultimately did not find a resurgence, there remains a dedicated audience eager for more Nintendo comics, akin to the robust support Sega’s *Sonic the Hedgehog* receives from fans through IDW Comics.
A Look Back at Nintendo’s Comic Journey
From *Super Mario Bros.* to *Animal Crossing* and Beyond
The *Nintendo Comic System*, published by Valiant Comics between 1990 and 1991, showcased several iconic franchises that still resonate today, including *The Legend of Zelda*, *Super Mario Bros.*, and *Metroid*. This series featured distinct spin-off issues that highlighted specific stories, such as those centered on *Super Mario Land* via the *Game Boy* adaptation. These comics bore the “Nintendo Comic System”insignia, adding a stamp of authenticity to their covers.
Similarly, *Nintendo Power* magazine showcased comics, with notable stories such as those focused on *Star Fox* in 1993. Unfortunately, the wave of American-style comics gradually dissipated, giving way predominantly to manga adaptations which cover only a select few titles. Recently, reprints of popular manga have included adaptations of *Super Mario Bros.*, *Kirby Manga Mania*, various *Legend of Zelda* stories, and tales inspired by *Splatoon* and *Pokémon*. However, franchises like *Metroid* and *Star Fox* have yet to see a revitalization in the comic scene.
The Evolving Landscape of Video Game Comics
Dark Horse Comics: A Leader in Video Game-Inspired Stories
Although a partnership intended for an original graphic novel based on *Arms* between Nintendo and Dark Horse Comics fell through, the latter has successfully published a wide array of video game-inspired comics. Titles such as *Halo*, *The Witcher*, *Assassin’s Creed*, and *Cyberpunk 2077* have attracted attention and appreciation from readers, providing a feasible model for Nintendo to emulate in its own comic ventures.
Various developers, including Square Enix and Capcom, have made strides in the comic space with adaptations of properties like *Kingdom Hearts* and *Monster Hunter*. Yet, the ongoing popularity of *Sonic the Hedgehog* showcases how well-crafted comics can engage audiences. Since its inception in 1991, Sonic has transcended comic adaptations to achieve success through animated series and blockbuster films, carving out a notable presence that even includes a current comic series starring the fan-favorite character, Shadow.
Unlocking Potential: What Nintendo Can Learn from Sega
The *Sonic* comics have delivered numerous compelling arcs that resonate with fans, showcasing a strong adherence to the franchise’s visual style and character lore. With *IDW* and Sega clearly understanding their audience’s desires, Nintendo is encouraged to take similar strides. By partnering with a competent licensing agent, Nintendo could rejuvenate its beloved franchises in a way that resonates with contemporary audiences.
It is surprising that Nintendo has not leveraged its vast array of iconic characters and successful franchises in North America through more comic stories. The company possesses a treasure trove of some of the best-selling video games and cherished characters. Failing to capitalize on these properties in the comic medium represents a missed opportunity. Notably, *Metroid* is a prime candidate that, despite its extensive lore, has not had a substantial comic incarnation. With *Super Mario* witnessing a surge in popularity following its recent animated premiere, the time is ripe for Nintendo to explore new comic ventures. **Nintendo** must reassess its approach and bring its iconic franchises back into the comic storytelling arena sooner rather than later.
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