Nintendo Announces Upcoming Nintendo Direct Event Scheduled for This Friday

Nintendo Direct Set for September 12, 2025

Mark your calendars for Friday, September 12, 2025, at 6 AM PT / 9 AM ET / 2 PM BT, as Nintendo gears up to unveil another exciting Nintendo Direct. This event will take place just one day prior to the 40th anniversary of the iconic Super Mario Bros.game, confirming earlier speculations about a mid-September announcement.

Details of the Upcoming Presentation

The announcement was made through the Nintendo Today! mobile application, indicating this will be the second general Nintendo Direct of the year. Previous Directs in 2025 have typically had specific themes, such as game-focused showcases, Partner Showcases, or even the major Nintendo Switch 2 Direct, primarily dedicated to introducing the new console along with a selection of game announcements.

Shortly after the app update, Nintendo of America confirmed via their X (formerly Twitter) account that this will be another general Direct centered on upcoming titles for both the Nintendo Switch 2 and the original Nintendo Switch. Viewers can anticipate a presentation lasting around one hour.

Join us on Sept 12 at 6am PT for a #NintendoDirect! Tune in for roughly 60 minutes of information on upcoming Nintendo Switch 2 and Nintendo Switch games. Watch here: https://t.co/JMTr0DNsL7 pic.twitter.com/C3zNyoU10j

— Nintendo of America (@NintendoAmerica) September 10, 2025

What to Expect at the Event

While Nintendo maintains a level of secrecy about their presentations, strong speculation suggests that this Direct could mark the long-awaited announcement of a release date for Metroid Prime 4: Beyond. The game received a rating in South Korea earlier this July and was also showcased at Toronto’s Fan Expo, where attendees could experience a playable demo. With all signs pointing to a release date reveal, fans are hopeful for confirmation this Friday.

In addition to potential news on Metroid, the timing of this Direct—just before a landmark anniversary for Nintendo—hints at the possibility of unveiling information about a new mainline 3D Mario game. There is much curiosity regarding whether Nintendo will opt for a direct sequel to Super Mario Odyssey or explore an entirely new artistic direction. Regardless, it is likely Nintendo will acknowledge the significance of the Super Mario Bros.anniversary, possibly hinting at exciting plans to celebrate the event.