Netflix Announces OTT Release for A Virtuous Business: Release Date, Plot Details, Cast Information, Trailer & Everything You Should Know

On September 24, 2024, Netflix revealed that A Virtuous Business is set to premiere on October 12, 2024. Along with this announcement, a poster and trailer were made public. The drama features an impressive cast, including Kim So Yeon, Yeon Woo Jin, Kim Sung Ryung, Kim Sun Young, and Lee Se Hee.

Spanning the year 1992, A Virtuous Business is set in the fictional rural village of Geumje. The narrative follows four women who embark on a venture to sell adult products door-to-door. At this time, discussing s*xuality was considered taboo, and societal expectations dictated that women should be devoted housewives. These trailblazing women defy this norm by proclaiming:

“Women are just as interested in a passionate life and we have every right to pursue it.”

A Virtuous Business: Character Insights, Plot Details, and Trailer

The trailer for A Virtuous Business introduces Han Jung Sook, who initiates a new business selling adult products in the 1990s. Having explored various careers, including housekeeping, she finds herself on a fresh career path. Initially skeptical about her role selling adult toys, her journey of self-discovery begins.

Meanwhile, Oh Geum Hee, the group’s strategist, showcases her creativity in crafting intriguing taglines for their products. The dynamic team also includes Seo Young Bok, a committed researcher focused on adult products, and Lee Ju Ri, an independent spirit within the group.

Kim So Yeon portrays Han Jung Sook, a housewife who once secured second place in a local beauty contest and married her first love. Living a simple, routine life, she grapples with financial difficulties, unable to afford a new bag for her son and worrying about ongoing rent. Driven by necessity, she ventures into the sales business, discovering her hidden talent in the process.

In her role as Oh Geum Hee, Kim Sung Ryung plays a former socialite who entered an arranged marriage and relocated to Geumje, her husband’s hometown. Finding her life monotonous, she seeks to support Han Jung Sook, who once worked for her as a housekeeper, by joining the business.

Portrayed by Kim Sun Young, Seo Young Bok is a mother of four who appears to have a blissful marriage, yet her family struggles with poverty, all living in one room. In a bid to enhance their living conditions, she begins selling adult products.

Lee Se Hee takes on the role of Lee Joo Ri, a single mother running a beauty parlor. Initially joining the business for fun, she undergoes personal growth from her experiences and becomes a vital source of energy and encouragement for the others.

Furthermore, Yeon Woo Jin features as Kim Do Hyun, a police officer from a wealthy family with an Ivy League education in the U.S. After returning to South Korea, he quickly ascends to a high-ranking position at the Gangnam Police Station. However, he is later transferred to Geumje, which unfolds a deeper mystery connecting him to the area.

A Virtuous Business delves into themes of friendship, self-discovery, and empowerment. The drama’s trailer suggests it will tackle societal norms with humor and heart. Its unique premise and impressive cast have generated significant buzz among K-drama fans.

Notable Works of the Cast from A Virtuous Business

Kim So Yeon is a celebrated South Korean actress known for her exceptional roles in popular dramas such as All About Eve (2000), Iris (2009), Prosecutor Princess (2010), The Penthouse series (2020–2021), and more recently, Tale of the Nine-Tailed 1938 (2023).

Kim Sung Ryung, a former Miss Korea and Miss Universe contestant, has successfully transitioned into acting, receiving acclaim for her performances in series like You’re Beautiful (2009), The Chaser (2012), Yawang (2013), The Heirs (2013), and Flower of Queen (2015).

Kim Sun Young is a versatile actress noted for her roles in beloved dramas including Reply 1988 (2015), When the Camellia Blooms (2019), and Crash Landing On You (2019). Her performances have garnered her several accolades, including Best Supporting Actress at the Baeksang Arts Awards.

Lee Se Hee rose to fame through her role in Young Lady and Gentleman (2021–2022), earning the Best New Actress award at the KBS Drama Awards. Her film credits include Midnight Runners (2017) and Midnight (2021), further establishing her as a rising star in the industry.

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