MSN Unveils New Logo as it Replaces ‘Microsoft Start’

The Return of MSN: A Fresh Look for Microsoft Edge’s New Tab Page

Recently, users of Microsoft Edge have noticed a notable change on the new tab page. Instead of the familiar “Microsoft Start”logo, a revamped MSN logo has emerged, signaling Microsoft’s renewed focus on its legacy brand. This shift marks a significant rebranding effort as Microsoft looks to invigorate the MSN identity.

Confirmation from Microsoft

In an official statement, Microsoft confirmed that MSN will replace Microsoft Start, its news aggregation service. A spokesperson for the company noted:

We regularly review our offerings to ensure we’re delivering the highest value for customers. There will be no impact on functionality as part of this change.

Emphasizing Familiarity and Clarity

The shift is primarily cosmetic, involving only the rebranding and introduction of a new logo that bears a resemblance to the Windows 7 icon—a piece of trivia that some might find interesting. Retaining the MSN brand makes strategic sense, considering its long-standing recognition and legacy within the Microsoft ecosystem. The decision to phase out “Microsoft Start”seems prudent, particularly given the confusion it created upon its launch in 2021.

A Step Towards Simplification

Microsoft has a history of rebranding initiatives that can lead to confusion—another example being the transition of Windows App to Remote Desktop. Thus, this move to clarify its offerings and return to a more recognizable identity is a welcome change that may enhance user experience.

What’s Next for Microsoft Start?

At this stage, there is limited information regarding the future of the Microsoft Start app on mobile devices. However, the appearance of the MSN logo on the new tab page, alongside features like Copilot and the Bing search bar, indicates a broader shift in branding strategy. Whether this change resonates with users and garners their interest remains to be seen.

For more insights into this transition and its implications, you can check out the full article on Windows Central.

Additionally, you can explore more details and images related to this new branding effort on Neowin.