Microsoft’s Xbox Mobile Store: A Long-Awaited Launch Encountering Challenges
Over a year ago, speculation emerged concerning Microsoft’s ambition to create an Xbox mobile store, with industry insider Tom Warren from The Verge confirming these rumors. Soon after, Phil Spencer, the CEO of Microsoft Gaming, validated this plan, indicating a firm intention to launch the store within the year.
In July, Microsoft began selling Xbox games via the web, yet the ultimate aim was to establish direct purchases through their dedicated Android app. Xbox President Sarah Bond initially projected a launch for November; however, unforeseen circumstances led to delays. In a recent series of updates shared on Blue Sky, she addressed these setbacks.
Challenges and Roadblocks in Launching the Xbox Mobile App
Ms. Bond emphasized Xbox’s commitment to expanding player choices by allowing users to buy and play games directly from the app. The initial plan was to integrate these features first with the Google Play Store on Android devices in the U.S. However, a temporary administrative stay, recently instituted by the courts, has stalled the rollout.
According to Bond, the functionality is ready for launch, pending a final court decision. The Xbox team expresses eagerness to provide users with enhanced choices and flexibility in gameplay.
Legal Complications: Google’s Stand Against the Launch
The ongoing legal situation has arisen as Google seeks to hinder the launch of these features on the Xbox app. This is a response to a ruling by Judge James Donato, which declared that Android operates as an illegal monopoly. Google, in a statement to The Verge, provided its viewpoint on the issue.
According to Google, Microsoft has always had the capability to allow Android users to purchase and play Xbox games through their app but has opted not to utilize this opportunity. Google’s response included concerns that the court’s order and the rush to implement these features could jeopardize the security and safety of the Google Play ecosystem. They assert their dedication to maintaining a sustainable environment for all developers, not just the major gaming companies.
Epic Games Weighs In: Criticism of Google’s Position
Tim Sweeney, founder and CEO of Epic Games, quickly reacted to Google’s statement, launching a vocal critique against the tech giant. His response highlighted that Google’s claims were misleading and accused the company of being aware that its 30% cut is disproportionate to the profits from game streaming. Sweeney’s criticism stems from Google’s wasted efforts in developing the failed Stadia service.
Sweeney has been at the forefront of advocating for more open app store policies, taking on both Google and Apple to create a more equitable environment for developers. The recent August launch of the Epic Games Store on mobile, which reinstated Fortnite on iOS (currently only for European users), marked a significant milestone following a challenging legal battle.
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