Microsoft Urges Users to Upgrade to Windows 11 and Move Away from Windows 10 for Optimal Performance

As the deadline for Windows 10 support approaches, Microsoft is actively encouraging users to transition to Windows 11. A recent advertisement on YouTube promotes the operating system not only as an upgrade in performance but also as a crucial move towards better computer security.

The official end date for Windows 10 support is set for October 14, 2025. With this date looming on the horizon, Microsoft is making significant efforts to ensure a smooth migration for users, particularly targeting business customers who may benefit from Intel vPro powered machines that come endowed with enhanced security features.

Despite these efforts, adoption of Windows 11 has remained sluggish. If the current momentum continues, a considerable number of users will still find themselves on Windows 10 when it ceases to receive support. This is precisely why Microsoft hopes to leverage their new advertisement campaign to spur change.

In just 30 seconds, the advertisement warns users: “Stay on the right side of risk.” This is a clear reference to the fact that once Windows 10 is no longer supported, any future security vulnerabilities will go unaddressed, potentially exposing users to harmful attacks.

Right side of risk | Windows 11 Pro and Intel (https://www.youtube.com/watch?v=ydZS8lxS288)

Transitioning to Windows 11 Pro with Intel vPro equips users with hardware-level protections, such as Intel’s hardware root of trust and Windows 11’s secure kernel, aimed at neutralizing threats effectively.

Microsoft is amplifying the message that upgrading from Windows 10 is essential for maintaining a secure computing environment. Their rephrased slogan emphasizes the need for users to ensure their safety and security in the digital landscape.

Windows 10’s Dominance in Desktop Market Share

Despite Microsoft’s attempts to encourage a shift to Windows 11, Windows 10 continues to command a significant portion of desktop market share.

According to data from StatCounter, Windows 10 holds approximately 53.2% of the desktop market share compared to Windows 11’s modest 43.23%.

For context, I reviewed historical data and found that back in January 2020, just before the end of support for Windows 7, Windows 10 accounted for around 75.7% of the market. In contrast, Windows 11’s adoption rate falls short of that milestone.

Month-Year	Mac OS X 10.14 (%)	Windows 10 (%)	Windows 7 (%)	Windows 8.1 (%)
Jan 2020	3.12	57.08	25.56	3.38

Data from Netmarketshare shows that Windows 7 maintained approximately 25% of the desk market as it reached its end of support. Now, they held a similar position as Windows 10 is about to lose its own support in just a few months’ time.

With approximately three months remaining of official support for Windows 10, the landscape is poised for change. However, I anticipate a slower decline because users can purchase extensions for support or continue using the operating system without updates, even at a security risk.

What about you? Are you contemplating a switch from Windows 10 to Windows 11 before the October 2025 deadline to ensure you remain on the safe side? If you’ve already transitioned, do you find yourself missing your old operating system?

Frequently Asked Questions

1. Why should I upgrade to Windows 11?

Upgrading to Windows 11 ensures that you stay protected with the latest security features and regular updates from Microsoft. Additionally, Windows 11 offers enhanced performance and usability improvements over Windows 10.

2. What are the risks of staying on Windows 10 post-support end?

Staying on Windows 10 after its support ends poses significant risks. The operating system will no longer receive security patches, making it vulnerable to any new threats or vulnerabilities that are discovered.

3. How can I prepare for the transition to Windows 11?

To transition smoothly, ensure your hardware meets the requirements for Windows 11, backup your important data, and consider using Microsoft’s PC Health Check tool to assess compatibility before making the upgrade.

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