
Microsoft Store Enhancements Announced at Build 2025
During the recent Build 2025 conference, Microsoft revealed significant updates to the Microsoft Store, its flagship application marketplace for Windows 10 and 11. Since its debut in 2012, the platform has undergone numerous enhancements aimed at simplifying the process for developers to share their creations. The latest changes further enhance accessibility and functionality for users and developers alike.
Free Developer Accounts Coming Soon
One of the most exciting announcements is the shift towards free developer registrations. Currently, individual developers must pay a one-time fee of $19 to create an account. However, starting next month, Microsoft will abolish this fee, making it easier for aspiring developers to join the marketplace. It’s important to note that while individual accounts will be fee-free, corporate accounts will still incur charges.
Enhanced Features for User Experience
In addition to the elimination of registration fees, the Microsoft Store will introduce several highly requested features. A key addition is the display of the last updated date for applications—something users and developers have been advocating for over the years. After a long wait, this transparency is now officially on the way.
Improved Developer Insights
Microsoft is also revamping the Health Report metrics available to developers. Enhanced insights will include crucial data such as crash rates, hang rates, and counts of devices impacted by app issues. This information will empower developers to prioritize fixes and resolve critical problems more efficiently. Additionally, the Partner Center will now alert developers to any unexpected spikes in failures and facilitate data comparisons across various app versions and devices.
Direct Win32 App Updates
Another notable update involves the management of Win32 applications. Previously, developers submitted. MSI or. EXE files with no streamlined way for users to access updates through the Microsoft Store directly. The forthcoming changes will allow users to download the latest versions of Win32 apps straight from the store, eliminating the need for separate update processes each time an app is launched.
New Promotional Opportunities for Developers
Microsoft is also introducing app campaigns, which will enable developers to market their Windows applications within the Microsoft Store and across other Microsoft platforms via the Microsoft Advertising Platform. Furthermore, the Microsoft Store FastTrack initiative will expedite the submission process for qualified Win32 apps, enhancing visibility and reach for new applications.
The Microsoft Store Landscape
With around 250 million monthly active users, the Microsoft Store has proven to be a vital platform for app distribution. The range of available applications continues to grow, now featuring popular tools like ChatGPT, Day One, Docker, and Fantastical. Additionally, productivity powerhouse Notion is set to make its appearance in the store soon.
Leave a Reply ▼