Microsoft’s Push for Windows 11 Adoption: An Analysis
Microsoft is actively encouraging users to transition from Windows 10 to Windows 11, a move reflected in current usage statistics. As reported by Statcounter, Windows 11 commands approximately 38% of the operating system market share, still lagging behind Windows 10, which holds nearly 60%.
Strategies to Promote Upgrades
Over the past months, Microsoft has employed various strategies to incentivize users to upgrade. Notably, in February 2024, the company released a promotional advertisement that showcased the advantages of upgrading to Windows 11. This was followed by a campaign in June aimed at debunking prevalent myths and misconceptions regarding the new operating system.
While some of Microsoft’s claims about performance and gaming features may seem exaggerated, the company emphasizes important security improvements associated with Windows 11, aiming to persuade cautious users of the benefits of making the upgrade.
Security Enhancements in Windows 11
A significant aspect of Microsoft’s argument for upgrading to Windows 11 relates to enhanced security features that protect users from unwanted software, often categorized as potentially unwanted applications (PUA).In a recent support document, Microsoft provided guidance on improving security for Windows 10 users, which is relevant for understanding the enhancements available in Windows 11:
Reduce the chances of getting unwanted software
- Download apps exclusively from trusted sources like the Microsoft Store, and critically assess which applications you choose to install.
- Utilize a regularly updated antivirus solution such as Microsoft Defender Antivirus, included in all modern versions of Windows.
- Employ a modern browser such as Microsoft Edge, which integrates Microsoft Defender SmartScreen to help block potentially unwanted apps.
- Ensure your device is consistently updated with the latest Windows patches, browser updates, and application versions.
The updated page reflects an addition that highlights a new security feature:
Reduce the chances of getting unwanted software
- Download apps only from trusted sources, such as Microsoft Store, and be thoughtful about which apps you install.
- Ensure you are using a regularly updated antivirus product like Microsoft Defender Antivirus, integral to all current Windows versions.
- Windows 11 introduces Smart App Control, designed to safeguard against potentially unwanted apps.
- Utilize a modern browser, such as Microsoft Edge, which utilizes Microsoft Defender SmartScreen for enhanced security.
- Keep your device updated with the latest Windows, browser, and application updates.
Understanding Smart App Control
For those unfamiliar, Smart App Control is a compelling addition in Windows 11, utilizing cloud-based security measures to block unsigned and potentially harmful software, including PUAs. Despite a rocky launch, the feature has improved over time, offering a robust defense mechanism for users.
However, it’s important to note that Smart App Control necessitates a clean installation of Windows 11. Consequently, users upgrading from Windows 10 must reset their devices rather than opting for an in-place upgrade. Additionally, during the Out of Box Experience (OOBE) or initial OS setup, users will need to keep optional diagnostic data enabled for full functionality.
For further details, you can view the complete support article here.
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