Microsoft’s Partner Program: Enhancing Security with Edge for Business
Microsoft’s partner program is a strategic initiative designed to foster collaboration among businesses aiming to develop and scale solutions utilizing Microsoft technologies. This program not only facilitates Microsoft in extending its reach to a broader audience but also incentivizes businesses to adopt state-of-the-art solutions. Recently, Microsoft has made a concerted effort to encourage its partners to integrate Edge for Business into their security offerings.
New Mandate: Embracing Edge for Business
In a recent blog post, titled “Better Browser Security Starts with Microsoft Edge for Business—and You, ”the company emphasized the importance of including Edge for Business in security packages provided by solution vendors. Marketed as a robust, enterprise-focused browser, Edge for Business incorporates advanced AI capabilities and streamlined management tools designed to alleviate the workload of IT administrators while simultaneously reducing overall operating costs.
Aiding Independent Solution Vendors (ISVs)
To assist independent solution vendors in effectively promoting Edge for Business, Microsoft has developed a suite of resources aimed at facilitating this objective. These resources include a series of videos that highlight the essential need for protection against browser-related threats, as well as demos for Edge Management Service (EMS) and Microsoft 365 Lighthouse.
Comprehensive Marketing Tools
Furthermore, Microsoft has assembled a pitch deck reminiscent of those seen from Apple, which aims to underscore the various benefits of Edge for Business. Additionally, a detailed landing page serves as a valuable repository of information. This page outlines strategies for organizations to bolster their cybersecurity posture against potential cyberattacks and includes a white paper on cybersecurity best practices along with a licensing matrix.
Perspective on the Initiative
While some critics may interpret Microsoft’s efforts as a sign of desperation, the reality remains that the initiative offers more advantages than drawbacks. Independent solution vendors are not mandated to promote Edge for Business; rather, Microsoft is merely encouraging them to consider it while providing ample support. Ultimately, if Edge for Business manages to penetrate a wider market, it represents a beneficial outcome for both Microsoft and its partner network.
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