Microsoft’s Push for Copilot Integration in Enterprises
Microsoft is fervently pursuing the integration of its AI tool, Copilot, into enterprise workflows. The technology giant is promoting the adoption of personal Copilot licenses within workplace settings, encouraging IT administrators to activate the web search capabilities in Microsoft 365 Copilot, and has successfully embedded the AI assistant into OneDrive. As part of this initiative, Microsoft is now incentivizing organizations to track their Copilot usage and even foster competition among users.
Introduction of Benchmarking Features
To assist businesses in monitoring their Copilot adoption, Microsoft has initiated the rollout of Benchmarks within the Copilot Dashboard found in Viva Insights. This new feature includes two types of benchmarks: internal and external.
Internal and External Benchmarks Explained
Internal benchmarks enable organizations to assess their Copilot usage by comparing metrics such as returning users and active participants across different cohorts, categorized by departments, regions, and job roles. Conversely, external benchmarks provide a broader perspective by allowing companies to measure their active Copilot users against the performance of the top 10% and top 25% of similar firms, enhancing competitive insights.
Understanding External Cohorts
As organizations delve into external benchmarking, many IT administrators may wonder how Microsoft organizes cohorts for comparison. Microsoft achieves this by categorizing businesses within the same industry, matching company sizes, or by shared geographical locations. Each external benchmark consists of at least 20 companies and leverages data submitted by clients during service contracts. For clients seeking to update their cohort information, engaging with their designated Microsoft sales representative is the recommended course of action.
Privacy Measures in Benchmarking
Microsoft understands the importance of privacy and has assured clients that the creation of external cohorts is handled with utmost care. The external benchmarks are generated through sophisticated “randomized mathematical models”and consist of approximations to ensure anonymity, preventing any direct association with individual businesses. Furthermore, Microsoft is open to constructive feedback aimed at refining this process. Currently, the Benchmarks feature is available in private preview, with plans for public release later this month.
For more details, check out the official announcement by Microsoft here.
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