Microsoft Edge Prompts Users to Try Copilot When Accessing ChatGPT or Perplexity

Microsoft Edge Encourages Users to Explore Copilot

While browsing ChatGPT.com or Perplexity.ai using Microsoft Edge, users may encounter a discreet prompt to “Try Copilot.”This notification appears conveniently within the browser’s address bar. By clicking on this prompt, users can seamlessly access Copilot in the sidebar, highlighting Microsoft’s initiative to introduce its AI assistant powered by OpenAI’s advanced GPT-5 technology.

Current Usage Statistics of Copilot

Despite the innovative features that Copilot offers, its current popularity is relatively low. Data from web analytics firm SimilarWeb indicates that Copilot holds less than a two percent share of the overall web market. However, when factoring in Copilot’s integration with Windows operating systems, Microsoft 365, and Edge, its actual usage may be considerably higher than these figures suggest.

Microsoft’s Targeted Advertising Efforts

In recent months, notable ads for Copilot have appeared on Bing, specifically when users search for terms associated with ChatGPT or Gemini. Although these advertisements have been confined to Bing.com, they exemplify Microsoft’s strategic efforts to redirect users from competitors like ChatGPT.

Try Copilot alert when using ChatGPT — Example of the “Try Copilot” alert when accessing ChatGPT in Edge.

Consistent Experimentation Across Different Platforms

Users have reported similar nudges when accessing other platforms such as Perplexity and DeepSeek. Interestingly, the prompt to try Copilot does not appear when visiting Gemini, nor is it visible on standard websites like Google.com. This indicates a specific targeting strategy by Microsoft aimed squarely at popular AI tools.

“Try Copilot” nudge observed on various platforms.

Understanding the Nature of “Try Copilot”Nudges

It is important to differentiate the “Try Copilot”nudges from other built-in Edge features such as “Summarise this page”and “Ask Copilot.”Essentially, this prompt serves as an advertisement aimed specifically at attracting users to try out Copilot, reflecting Microsoft’s broader strategy to promote its services.

Try Copilot Alert in ChatGPT — Direct prompt directing users to Copilot from ChatGPT.

Comparison with Other Notifications

These notifications bear resemblance to those users encounter when attempting to download Google Chrome via Microsoft Edge, indicating a consistency in Microsoft’s marketing approach.

Source & Images