Microsoft Asserts Its Top PCs Are ‘Faster Than A Mac,’ Highlighting 58% Performance Increase Over Apple’s Previous Generation M3 MacBook Air While Overlooking Advanced M4 Pro And M4 Max Chips

Microsoft and Apple have a longstanding rivalry, vying for the attention of similar audiences. Recently, Apple’s innovative transition to its custom M-series chips has enabled its Mac laptops to capture a significant share of the market. While Microsoft may have been slow to enter this segment, it has been steadily enhancing its offerings. In a bold new advertisement on YouTube, Microsoft proclaims, “we’re faster than a Mac, ”targeting Apple’s M3 MacBook Air, which has been on the market for over a year.

Comparative Performance: Microsoft vs. Apple’s M3 MacBook Air

With the recent release of the M4 MacBook Air in spring, Apple has positioned itself at the forefront of laptop performance. The new model boasts improvements compared to its predecessor, the M3, alongside the enhanced capabilities of the M4 Pro and M4 Max chips featured in the latest 14-inch and 16-inch MacBook Pro models. Notably, Microsoft’s latest campaign appears to pit its top-performing laptops against Apple’s entry-level MacBook offerings.

The advertisement asserts that Microsoft’s best Windows PCs, featuring the Copilot+ branding, deliver performance that is 58 percent superior to that of the M3 MacBook Air. These claims are supported by results from Cinema benchmarks conducted in 2024. Interestingly, the performance comparisons date back to May 2024, which might suggest that these devices may not match the capabilities of Apple’s newly introduced base models.

Despite focusing on last year’s M3 MacBook Air, fine print in Microsoft’s advertisement indicates that some Copilot+ models may outperform even the newly released M4 MacBook Air. This performance data is derived from the same Cinebench 2024 benchmarks. To substantiate its claims, Microsoft has provided comparative analysis not only with the M3 MacBook Air but also against devices like the Lenovo Yoga Slim 7x, featuring Qualcomm’s Snapdragon X Elite chip, and the HP OmniBook Ultra 14, which is powered by AMD’s Ryzen AI 9 HX 375.

https://www.youtube.com/watch?v=k_JsraDdVmQ

We’re faster than a Mac. Here’s how much faster. #CopilotPCs #Windows #Windows11 (https://www.youtube.com/watch?v=k_JsraDdVmQ)

While Microsoft’s claims hold some validity, it’s crucial to recognize that Apple excels in the performance-to-watt ratio, offering exceptional computational and graphical capabilities while minimizing power consumption. Additionally, MacBook Air models operate fan-free, providing an ultra-quiet experience for users. It’s also important to note that the more advanced M4 Pro and M4 Max chips were excluded from this comparison. Ultimately, the choice between Windows and macOS will come down to individual preferences and needs.

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