
Microsoft has provided clarifications regarding the availability of Windows 10 Extended Security Updates (ESU) in Europe, asserting that while these updates are free, a Microsoft account is still necessary for access. Notably, users in the European region are exempted from the requirement to sync their Settings with OneDrive.
On September 22, EuroConsumers, a consumer advocacy group in Europe, issued a letter confirming that Microsoft has modified the activation process for Windows 10 ESUs in the EU.

According to EuroConsumers, unlike the requirements in the United States and other regions where users must synchronize Settings with OneDrive to access the free updates, this stipulation is lifted in Europe. The organization claims that Microsoft has significantly relaxed the requirements for obtaining Windows 10 Extended Security Updates, effectively making them “truly”free.
“We are delighted to learn that Microsoft will offer a no-cost Extended Security Updates (ESU) option for Windows 10 users in the European Economic Area (EEA).We appreciate that this option won’t require backing up settings, apps, or credentials, nor will it necessitate engaging with Microsoft Rewards, ” noted EuroConsumers in their letter.
While EuroConsumers’ statement is promising, confirmation from Microsoft was essential. A Microsoft spokesperson clarified to Windows Latest, stating: “The enrollment process for the Windows 10 Extended Security Updates (ESU) program may vary by region based on local market factors. We are refining the enrollment experience in the European Economic Area to align with local expectations, ensuring a secure and streamlined access for our customers. Our aim is to support users in transitioning to Windows 11 while providing continuous access to vital security updates. ESU enrollment is set to commence for Windows 10 users in the EEA in early October, with coverage starting October 15, 2025. A recent Windows update is required for ESU enrollment, ” the spokesperson affirmed.
This message was communicated to various publications, including Zac Bowden.
Unpacking Microsoft’s Confusion Around Free ESU in the EU
A close examination of Microsoft’s statement reveals vague language. While it does acknowledge modifications in the enrollment process for the EEA, it fails to clarify whether Windows 10 ESUs would be free, the specific eligibility criteria, or the continuance of requirements like Microsoft Rewards or OneDrive sync.
However, despite the ambiguity in the response to the question regarding the true cost and prerequisites for EU users regarding Windows 10 ESUs, it inadvertently aligns with EuroConsumers’ assertions. This has led to misconceptions reported by multiple outlets suggesting that a Microsoft account is no longer necessary for EU users.
In reality, the requirement for a Microsoft account remains intact for users in Europe, contrary to earlier reports.
Microsoft Account Still Mandatory for Windows 10 ESU

In the context of ESU, Microsoft mandates that users in the U. S.utilize a Microsoft account (which is complimentary) and sync settings to OneDrive (utilizing the Windows Backup app).The European guidelines, however, differ.
In the EU, while syncing to OneDrive is unnecessary, users still require a Microsoft account to activate their Windows 10 Extended Security Updates. This is a non-negotiable aspect of the process.
“Windows 10 users in the European Economic Area (EEA) have two enrollment options for their personal devices, ” stated Microsoft communications to Windows Latest.
- The first option involves enrolling your device via a Microsoft account. You’ll sign in with a Microsoft account and can access ESU updates at no additional cost.
- The second option allows for a one-time payment of $30 for Microsoft ESU, enabling continued updates without the need for a Microsoft account.
Unlike in the U. S., where users must download and install the Windows Backup app and sync their settings to OneDrive, the EU’s enrollment flow has been modified to simplify the process. Users no longer have to back up settings, apps, or credentials, nor are they required to use Microsoft Rewards for access.
Due to the Digital Markets Act in the EU, the option to utilize Microsoft Rewards to claim Windows 10 Extended Security Updates has been eliminated. However, users outside the EU can still use Microsoft Rewards points in regular quantities.

Advice on Changing System Region for Easier ESU Enrollment
Though not officially confirmed, one strategy to navigate the requirement concerns changing your system region settings to a European country. This switch could simplify enrollment for Windows 10 Extended Updates as it eliminates connectivity to OneDrive or the need for the Windows Backup app.
Even with this change, registering for Windows 10 ESUs necessitates a Microsoft account, yet users will benefit from the relaxed European requirements.
As Windows 10 approaches its end of life on October 14, 2025, how do you intend to adapt? Share your thoughts in the comments below.
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