Imagine earning up to a $5,000 bonus simply by launching your brand on Meta! If you’re already making waves on TikTok, the Meta Breakthrough Bonus Program is enticing you to shift your focus to Facebook and Instagram.
Unlock Major Bonuses by Making the Switch
We’ve all encountered mobile service providers rolling out attractive offers to entice customers to switch—now, Meta is elevating this idea dramatically. With TikTok’s uncertain future hanging in the balance, Meta has targeted creators who “have an established presence on a third-party social app” for its new Meta Breakthrough Bonus Program.
Qualify for a bonus as high as $5,000 by simply committing to post 10 reels on Instagram and 20 reels on Facebook each month for your first three months on the platform. While there are whispers of even larger bonuses in the pipeline, this is what Meta officially guarantees.
This generous bonus comes in addition to earnings potential via the Facebook Content Monetization program. Keep in mind, this program operates on an invitation-only basis; however, if you’re accepted into the Breakthrough Bonus Program, you’re automatically eligible!
Eligibility: Exclusively for New Creators
Here’s a critical factor to consider. Meta clarifies that the bonus is solely intended for those creators who have never monetized their content via any Meta platform. Even if you’ve casually used Instagram or Facebook for connecting with friends and family, you can still participate. However, if you’ve been earning from content published on either platform, the bonus is not applicable to you.
Importantly, you need to have a well-established presence on a different social media platform. While it isn’t openly stated, it’s reasonable to surmise that TikTok is Meta’s primary target for this initiative. If you’re a newcomer on TikTok with minimal followers, gaining acceptance may be challenging, and if you succeed, your bonus may be reduced.
Meta’s program emphasizes that both audience size and engagement metrics significantly influence the bonus amounts offered. The highest rewards, potentially hitting the $5,000 mark, are reserved for the most influential creators. Regardless, there’s no harm in applying to discover what you may qualify for. Keep in mind, eligibility is not guaranteed; some creators may not receive any invites to Meta’s monetization initiatives at all. However, as you cultivate your following on Meta, you may still receive invitations down the line. The silver lining is that strategies for viral success on TikTok tend to work effectively on Meta platforms too!
Overcoming Hesitation to Join Meta
A significant amount of backlash arose from Meta’s decision to dismantle its fact-checking program, prompting numerous users to seek alternative social networks. Global governments have raised concerns regarding these alterations, leading Meta to confirm that fact-checking will remain active in other regions. In an effort to comply with President Donald Trump’s advocacy for free speech, Meta is working towards making its platforms in the U.S. more open and less moderated.
This removal of fact-checkers in the U.S. could impact the new bonus initiative. TikTok creators might opt to stay where they are or search for alternative avenues to develop their brands.
Image credit: Unsplash
Frequently Asked Questions
1. How do I qualify for the Meta Breakthrough Bonus Program?
To qualify for the Meta Breakthrough Bonus Program, you must not have monetized your content on any Meta platform before. An established presence on another social media platform, like TikTok, is also required.
2. Are there specific posting requirements to earn the bonus?
Yes, to earn the bonus, you need to post a minimum of 10 reels on Instagram and 20 reels on Facebook each month for your first three months.
3. What does it mean that the program is invite-only?
This means that not everyone will be accepted into the program automatically. You must apply, and if you’re accepted, you’re also invited to the Facebook Content Monetization program.
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