Meovv Set to Release New Single ‘Burning Up’; First Release Since Debut Album

Meovv to Release New Digital Single “Burning Up”

On October 14 at 6 p.m. KST, South Korean girl group Meovv will release their highly anticipated digital single titled “Burning Up.”This marks the group’s first comeback since the debut EP, My Eyes Open Wide, launched in May 2023.

Vibrant Promotional Materials Unveiled

TheBlackLabel, Meovv’s management agency, shared an eye-catching title poster on October 11 across its official social media platforms. The poster features all five members—Miyau, Suin, Gawon, Anna, Narin, and Ella—in trendy, high-teen outfits, encapsulating a dynamic fusion of youthful exuberance and assertive charisma.

This latest promotional poster depicts the group in a playful yet intense stance, suggesting that “Burning Up”will be a vibrant track designed to bid farewell to the last whispers of summer. This announcement follows a series of engaging teasers, including choreography previews set against retro Y2K imagery and enigmatic videos that delve into the group’s unique “cat universe”theme, alongside a brief music video teaser showcasing catchy hooks and distinct dance moves.

Building on a Successful Debut

Meovv officially debuted on September 6, 2024, with the digital single “Meow, ”which introduced a dual concept featuring powerful dance performances and softer melodies. Their first EP, My Eyes Open Wide, which was released on May 12, 2025, included the dual title tracks “Hands Up”and “Drop Top.”The former track earned the group their first music show win on M Countdown on May 8, demonstrating their talent for captivating performances and catchy choruses. Following the EP’s promotion, Meovv further expanded their reach with the Japanese single “Me Me Me, ”released in late July.

A Shift to Edgier Concepts

In early October, TheBlackLabel revealed a second promotional poster that deviates from the initial high-teen aesthetic by presenting the members in edgier outfits featuring sheer tops and camouflage patterns. This visual shift suggests a more mature sound for the upcoming release. Along with this revelation, a highlight clip of the music video was shared, enticing fans with a choreography segment that pairs sultry movements and tight formations with nostalgic 8-bit animations reminiscent of vintage video games.

What To Expect from “Burning Up”

Industry experts predict that “Burning Up”will widen Meovv’s musical range, transitioning from their bright pop origins to a cooler, more contemporary sound. The timing of its release is strategic, coinciding with peak streaming periods in both domestic and international markets, which positions it well to highlight Meovv’s evolving artistry and establish their place as a budding rookie group within the competitive K-pop landscape.

Mark Your Calendars

Fans can start streaming “Burning Up”on major music platforms on October 14 at 6 p.m. KST. Be sure to follow Meovv’s official channels for exclusive behind-the-scenes content and live performance updates, as this comeback promises innovative concepts and exciting stages designed for both devoted fans and newcomers alike.

https://www.youtube.com/watch?v=hlULtigNNao

MEOVV(미야오) – ‘BURNING UP’ M/V (https://www.youtube.com/watch?v=hlULtigNNao)

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