Matthew McConaughey and Woody Harrelson Bring Back True Detective Roles in New Commercial

True Detective

The inaugural season of HBO’s acclaimed anthology crime series, crafted by Nic Pizzolatto, brought viewers an unforgettable narrative. Premiering in 2014, this gripping story traces the journey of Rust Cohle, portrayed by Matthew McConaughey, and Marty Hart, played by Woody Harrelson. Over nearly two decades, these characters delve deep into the chilling mysteries surrounding a series of murders. Despite the series producing three additional seasons since then (with a fifth currently in production), the compelling tale of Rust and Marty in season one continues to resonate as a fan favorite.

Now, 11 years following their groundbreaking performances, McConaughey and Harrelson have reprised their roles for a new advertisement titled “True to Texas.”McConaughey shared this promotional piece on X (previously Twitter), highlighting efforts to boost film and television productions in Texas through enticing tax incentives.

While legal stipulations prevent McConaughey and Harrelson from using their character names, they convincingly embody Rust’s and Marty’s distinct personas. Additionally, the ad features some notable quotes reminiscent of Rust’s well-known lines. Joining them in this campaign are recognized stars like Dennis Quaid, Billy Bob Thornton, and Renée Zellweger.

Texas stories deserve a Texas backdrop. That’s why I teamed up with Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger for True to Texas. It’s time to bring film and TV productions home! pic.twitter.com/iMpRMRx2Hj — Matthew McConaughey (@McConaughey) January 29, 2025

Significantly, the first season of True Detective was filmed in Louisiana, showcasing a rich and atmospheric backdrop that enhanced its suspenseful narrative.

What the True to Texas Ad Means for True Detective

Will Rust & Marty Get a Proper Return?

Matthew McConaughey as Rust Cohle in a cornfield in True Detective season 1

Despite the diversity of roles both McConaughey and Harrelson have successfully portrayed throughout their careers, the characters of Rust and Marty remain particularly cherished. Rust’s complex, philosophical nature contrasted with Marty’s grounded persona provided a dynamic that captivated audiences. Notably, True Detective season 1 has earned its place as the show’s most prestigious installment, though neither character has made a return in subsequent seasons.

There has been a strong public demand for a new installment of True Detective featuring Rust and Marty. However, Pizzolatto, who remains an executive producer, dismissed this idea in 2023. He cited multiple factors that contribute to the improbability of a Rust and Marty reunion, including the need for a compelling story that satisfies all parties involved and the substantial costs associated with production. Below is Pizzolatto’s insightful comment:

“I’d have to first write a story that I, the actors, and the network all loved. Loved so much it feels worth revisiting something we already did the right way. Then the actors would have to really want to do it. Then the network would have to foot the bill, which would be considerable. So that’s a lot. And it would start with me writing something on spec. Other than that, I could write a book without those constraints, but again, I’m doing other things and don’t have the time or inclination at present.”

Our Take on The True to Texas Ad

McConaughey & Harrelson Know How to Make a Mark

Rust and Marty examining the crime scene in True Detective Season 1, Episode 1

The return of McConaughey and Harrelson to their roles for the ad underscores their awareness of the original season’s enduring popularity. While the effectiveness of this ad in influencing Texas tax incentives for film and TV production remains uncertain, the star power involved certainly enhances its potential impact on viewership. Going viral would undoubtedly capture the attention of Texas lawmakers.

Given the powerful conclusion of True Detective season 1, it may be for the best that Rust and Marty do not return. Although the prospect of a new season featuring McConaughey and Harrelson may be slim, the nostalgia of witnessing their chemistry once again in this ad is invaluable.

Source: Matthew McConaughey

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