Marvel Responds to AI Art Controversy Over Fantastic Four Movie Poster Following Social Media Backlash

Marvel Studios Addresses AI Allegations in The Fantastic Four: First Steps Poster

The highly anticipated film The Fantastic Four: First Steps, directed by Matt Shakman, is set to make waves in the Marvel Cinematic Universe (MCU) come 2025. This iteration marks the introduction of a fresh version of Marvel’s iconic First Family, integral to the ongoing Multiverse Saga. Early speculation suggests that the film could play a pivotal role in upcoming narratives, particularly as it pertains to titles like Avengers: Doomsday and Avengers: Secret Wars planned for Phase 6.

Controversy Erupts Over Poster Design

On February 4, 2025, Marvel Studios unveiled both the initial trailer and a promotional poster for The Fantastic Four: First Steps. The poster, depicting a vibrant crowd celebrating the team’s historic space shuttle mission, quickly became the subject of scrutiny on social media. Observant fans pointed out several peculiar anomalies in the image, most notably a hand waving a flag that appears to have only four fingers, along with a woman’s face appearing twice within the crowd.

Social Media Accusations and Marvel’s Response

These discrepancies sparked speculation and accusations among some social media users, claiming that Marvel Studios resorted to artificial intelligence for the poster’s creation. In a swift move to quell the rising controversy, Marvel Studios reached out to TheWrap, asserting unequivocally that AI tools were not utilized in the design of the promotional artwork for The Fantastic Four: First Steps.

Previous AI Controversies in the MCU

This is not the first time Marvel has encountered backlash related to the integration of AI in their projects. Earlier, Secret Invasion faced criticism for using AI in its opening credits. Similarly, non-MCU films, such as Brady Corbet’s The Brutalist, have also been met with discontent over their reliance on AI technologies in filmmaking processes.

As the release date approaches, fans eagerly await more insight into the film, hoping to witness the unfolding of Marvel’s next chapter with The Fantastic Four in a manner that does justice to their legacy.

Source: TheWrap

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