Lee Jong-suk and Mun Ka-young Captivate 20,000 Fans During Law and The City Star Tour in Kuala Lumpur

Star-Studded “Law and The City”Tour Enchants Fans in Malaysia

The “Law and The City”promotional tour, organized by CJ ENM Hong Kong in collaboration with tvN, received enthusiastic support from the Hong Kong Tourism Board, with media partnership from Astro and venue sponsorship from Pavilion KL and DADI Cinema. This event was particularly significant as it marked the very first visit of the on-screen couple, Lee Jong-suk and Mun Ka-young, to Malaysia for a drama promotional tour.

Fan Engagement Takes Center Stage

The event was an unforgettable experience, as fans were delighted by the charismatic presence of Lee Jong-suk and Mun Ka-young. The actors took time to interact with their fans along the red carpet, stopping frequently to exchange warm greetings. Highlighting the evening’s festivities, they engaged in a playful “chemistry game”with two fortunate fans, elevating the excitement level prior to the exclusive screening of the finale.

Law and The City Star City Tour TVN Asia

Record-Breaking Attendance and Engagement

The exclusive finale screening welcomed 260 enthusiastic fans and selected guests. Tickets for the event were in high demand, with more than 1, 000 entries submitted for Astro’s in-app giveaway. Social media buzz surrounding the event was equally impressive, as tvN Asia’s posts garnered over 5, 000 interactions within just a day. This remarkable interest underscores the significant fanfare surrounding the beloved Korean legal romance drama.

Since its debut, “Law and The City”has consistently held the title of the No.1 international drama on Astro, solidifying its appeal among viewers.

Casting Insights and Media Presence

During a press conference attended by over 30 media representatives from Malaysia and Singapore, both actors expressed their heartfelt appreciation for the warm reception from fans. Lee Jong-suk remarked, “The warmth from the fans has been incredible. I’m so grateful for this moment. I truly enjoyed my time with everyone and will be leaving with wonderful memories.”

Mun Ka-young shared her excitement, stating, “I was truly overwhelmed by the fans at the red carpet — it’s been a while since I felt nervous for an event. The warm welcome here has been unforgettable.”

Industry Perspectives on Korean Content

Agnes Rozario, Chief Content Officer of Astro, commented on the event’s success: “We’re thrilled by the strong support for ‘Law and The City’ and the incredible turnout at the star tour. Korean content continues to resonate deeply with Malaysians. At Astro, we strive to offer exclusive experiences that bring K-fans closer to their idols, continuously motivated by our passionate audience.”

Mickey Ong, Senior Vice President and General Manager at CJ ENM Hong Kong, noted, “This tour represents our ongoing mission to globalize Korean content. The enthusiastic response in Kuala Lumpur illustrates the universal appeal of our media. We are thankful to our partners for their support on this tour and are dedicated to continued engagement with tvN Asia audiences.”

Addressing the significance of the event, Sebastian Kim, VP of International Content Business at CJ ENM HQ, stated, “We believe the ‘Law and The City’ star tour will mark a notable moment in K-Drama history. Our goal is to distribute high-quality K-Dramas globally, reinforcing our position as a leading global intellectual property powerhouse.”

Drama Synopsis

Produced by the renowned entertainment company CJ ENM, “Law and The City”captures the daily lives of legal associates navigating the complexities of law. Following Ahn Ju-hyeong, portrayed by Lee Jong-suk, a seasoned associate, alongside Mun Ka-young’s character, Kang Hui-ji, a newly appointed lawyer, the drama explores intricate case challenges and workplace dynamics. The narrative unfolds through present-day scenarios intertwined with reflective flashbacks, including significant moments in Hong Kong, where their paths first crossed. Key filming locations include the iconic Victoria Harbour and buzzing Central area, adding rich context and emotional depth to their evolving relationship.

A Landmark Event in Entertainment

This event will be remembered as a highlight in this year’s regional entertainment landscape. For fans seeking the best of Korean entertainment, be sure to tune in to tvN Asia and Astro.

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