Kroi: Japanese Band Creates Stunning Music Video with 40 iPhones, Behind-The-Scenes Clip from Apple’s Greg Joswiak Showcases iPhone’s Filmmaking Capabilities

The Japanese band Kroi is generating excitement with their innovative music video for “Method, ”which features a remarkable integration of technology and artistry. What sets this video apart is its production using 40 iPhone 16 Pro devices. The visionary behind this ambitious project, Taichi Kimura, transformed the recording studio into a high-tech environment, utilizing iPhones to capture performances from various angles—some attached to instruments, others on tripods, and even mounted on the ceiling. This groundbreaking approach is sure to captivate audiences and bolster the band’s popularity.

Kroi’s 40-iPhone Music Video: Innovative or Just a Showoff?

While Kroi’s “Method”may initially appear to be a part of the “Shot on iPhone”marketing strategy, the project delves deeper into the capabilities of smartphones as alternatives to traditional cameras. This theme invites viewers to reconsider how modern technology can redefine visual experiences. Kroi is no stranger to experimentation; the band is known for its unique blend of genres and imaginative video concepts.

The music video has already garnered significant attention, amassing over 5.1 million views, which highlights the community’s curiosity about such innovative concepts. Despite having approximately 265, 000 monthly listeners on Spotify, Kroi’s penchant for creativity and innovation could be a catalyst for greater recognition in the music industry. In addition, a behind-the-scenes look at how the 40 iPhones were utilized has drawn additional interest, notably shared by Apple’s SVP of Marketing, Greg “Joz”Joswiak, on X.

Look at what the very talented @KroiOfficial could do with 40 iPhone 16 Pros in their latest music video for “Method”! #ShotOniPhone pic.twitter.com/run9yPnUuZ

— Greg Joswiak (@gregjoz) August 1, 2025

The reception of the music video has been varied; many viewers have praised its fluidity and groundbreaking approach, deeming the effort worthwhile. However, a segment of the audience has expressed skepticism, questioning the necessity of using so many iPhones when fewer cameras could have achieved the same quality. Some critics even argued that the sheer number of angles might have interfered with the video’s overall visual coherence.

In today’s digital landscape, simply producing good music is no longer sufficient for visibility—content creators must find compelling ways to engage their audience, especially given the prevalence of short attention spans. Perhaps the primary intention behind this video was to illustrate the seamless convergence of technology and artistry and to highlight the potential that such a blend can unleash. Ultimately, the music video serves as a testament to the evolution of content creation, emphasizing how tools like Apple’s iPhone are becoming increasingly relevant in visual storytelling.

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