Krafton, the “AI-First” PUBG Publisher, Achieves Record $2 Billion Revenue

Krafton Achieves Record-Breaking Revenue Milestone

Krafton, the renowned South Korean publisher primarily recognized for its stewardship of PUBG, has made headlines recently due to its substantial revenue growth. This follows a notable legal dispute last year with the founders of Unknown Worlds, the studio behind Subnautica. According to Krafton’s latest financial report, the company has achieved an unprecedented revenue milestone of over ₩3 trillion (approximately $2.05 billion).

Driving Factors Behind Revenue Growth

The boost in revenue marks the fifth consecutive year of growth for PUBG, with the majority of the gains arising from its mobile gaming sector. This segment alone generated ₩1.7 trillion (around $1.1 billion), while PC games contributed ₩1.1 trillion (about $751 million).Console revenue was modest, totaling ₩42.8 billion (or $29 million).Remarkably, the PUBG franchise experienced a “double-digit growth”spurt, propelling the company’s overall yearly revenues by 23%.

Successful Titles and Future Releases

Among the noteworthy contributors to Krafton’s revenue were titles like inZOI, a life simulation game launched in 2025, which impressively sold over one million copies within its first week. Additionally, the co-op survival game Mimesis, which entered early access in October 2025, achieved similar success by surpassing one million copies sold in just 50 days.

Looking Ahead: Ambitious Plans for 2026

As Krafton sets its sights on 2026, the company anticipates further growth from upcoming releases, particularly the extraction shooter PUBG: Black Budget and the recently released PUBG: Blindspot, which just debuted three days ago.

Embracing Artificial Intelligence

Krafton is also poised to enhance its operations by integrating artificial intelligence, following its announcement last year to become an “AI-first”organization. With over a dozen projects currently in development—beyond the PUBG-related initiatives—the company aims to diversify its portfolio and redefine its identity as a leading game publisher.