KMCA Introduces New Regulations for Korean Award Shows to Enhance Artist Safety

On September 30, 2024, South Korean news outlet Yonhap News reported that the Korea Music Content Association (KMCA) has introduced a new standardized contract aimed at protecting the rights and interests of K-pop artists and management companies involved in Korean award shows and ceremonies.

This newly developed standard contract outlines several essential conditions for participation in award ceremonies, addressing factors such as safety protocols, performance fees, copyright protection, and adherence to existing agreements. As per the report, two distinct contract versions have been drafted: one for artists represented by agencies and another for independent artists.

For context, the KMCA, known as The Korea Music Content Association, was founded in 2008 with the primary goal of advocating for the interests and objectives of its members.

KMCA mandated advance agreements for artist appearance fees at award ceremonies

According to the standard contract released by the KMCA, contract stipulations require that the award show organizer and the performing artist must agree on the appearance fee in advance, prior to the final show. This policy seeks to ensure artists receive fair compensation without compromise.

Moreover, if an artist or K-pop idol consents to perform at an award ceremony without payment, the agreement must clearly outline the obligations and responsibilities of both parties. In addition to appearance fees, KMCA has incorporated guidelines addressing the crucial safety of the artists.

The Korea Music Content Association has stipulated within their standard contract that award show organizers are required to enhance safety management measures for the event, ensuring the welfare of both artists and attendees. Furthermore, guidelines protecting artists’ copyright and image rights have also been included.

Consequently, both the organizers of South Korean award shows and the K-pop idols performing at these events must adhere to the guidelines and regulations set forth by the KMCA. They are expected to actively participate in rehearsals and events, in accordance with prior agreements, while striving to maintain professional conduct that enhances their public image.

An official from the Korea Music Content Association addressed the media, explaining the introduction of the standard contract. They stated (translated from Korean):

“Through the announcement of the contract for appearances at this award ceremony, we will be able to protect the rights of artists and management companies at K-pop awards ceremonies in a more fair and transparent manner.”

The official concluded their remarks by affirming that the association is dedicated to promoting sustainable growth within the music industry.

The Korea Music Content Association was established to promote the Korean music content sector by safeguarding intellectual property rights, and the entitlements of producers and distributors, along with rationalizing the distribution framework, among other initiatives.

Additionally, KMCA oversees Korea’s official music charts and related award shows, including the Circle Chart, Circle Chart Music Awards, and other significant events.

Source