Kanye West’s Controversial “Bomb” Music Video Criticized for AI Usage

Kanye West’s Controversial “Bomb” Music Video Criticized for AI Usage

Kanye West is once again making headlines, though this time, the attention is largely negative.

2024 has been a challenging year for West. In June, he faced legal troubles when a former assistant filed a lawsuit against him, alleging sexual harassment, wrongful termination, and breach of contract. The situation escalated in November when model Jenifer An accused the rapper of sexual assault, further complicating matters for him.

Amid these serious allegations, West proceeded to release the music video for his new song, “Bomb,” on November 28, 2024. This release drew immediate criticism, particularly for its heavy reliance on artificial intelligence, which many perceive as a troubling trend in the music industry.

Kanye West Faces Backlash for “Bomb” Music Video

The video features his daughters, North and Chicago West, who are depicted driving what resembles a poorly executed version of a Tesla Cybertruck through a desert landscape, engaging with various wild animals along the way.

https://www.youtube.com/watch?v=qeWutl38TQw

While featuring his daughters may seem like a naïve choice given West’s tumultuous relationship with ex-wife Kim Kardashian regarding their children’s public personas, both North and Chicago are involved in the song, with North rapping in Japanese and Chicago contributing freestyle lyrics. However, many fans quickly suspected that the video might not feature the girls at all, pointing out the apparent use of generative AI to create the entire visual content.

Critics have express their discontent across social media platforms, emphasizing that the AI-generated visuals were of poor quality and perceived as a lackluster effort. Many accused West of being lazy for relying on technology instead of hiring real actors or animators to bring the video to life.

One primary concern surrounding the use of generative AI in creative circles is its potential to displace human talent. Critics argue that if West did not want his daughters in the video, there were countless alternative options available that could have employed real artists and animators, providing them with valuable work opportunities.

Other viewers shared sentiments of disbelief, questioning how such a poorly received project could emerge from an artist of West’s stature. Terms like “unlistenable”and “horse shit”were prevalent among the negative reviews circulating online.

Despite the overwhelming pushback, a handful of supporters defended West’s decision, suggesting that the video may represent a heartfelt attempt to engage his children in the creative process. Nevertheless, many critics argue that the “Bomb”video exemplifies a significant decline in West’s artistic direction.

As of now, Kanye West has not publicly addressed the backlash stemming from his latest music video, yet considering the serious nature of the allegations against him, it seems pressing that he focuses on these concerns rather than the criticism over his artistic choices.

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