Kalshi’s Prediction Market Featured in Call of Duty: Black Ops 7 Advertisement

Kalshi Makes a Noteworthy Appearance in Call of Duty: Black Ops 7

Kalshi, known as a pioneering US prediction market platform where users can wager on significant global events, has reached a notable cultural milestone. Recently, Kalshi featured in an advertisement for the highly anticipated Call of Duty: Black Ops 7, engaging millions of fans who are keen to predict outcomes of major events, including this year’s Game Awards.

Details of the Ad Campaign

The advertisement presents a live-action mock news cycle, depicting fictional narratives associated with the Black Ops 7 storyline. In a striking moment halfway through the teaser, viewers can catch a glimpse of a Kalshi query that gauges public sentiment on whether robots could eventually take over the role of human soldiers in the US military. Notably, 76% of fictional wagers lean towards “yes, ”while 24% dissent with a “no.”

Social Media Buzz

Kalshi took to its official X (formerly Twitter) account to share the trailer, remarking, “Kalshi *hands shake emoji* Call of Duty. Prediction markets and culture are now one.”This statement encapsulates the essence of Kalshi’s entrance into mainstream media and cultural phenomena.

Kalshi 🤝 Call of Duty Prediction markets and culture are now one.https://t.co/doQ8wSBBWY

— Kalshi (@Kalshi) August 15, 2025

Significance of the Partnership

While numerous online discussions suggest a formal partnership between Kalshi and Activision, there has been no official confirmation from either entity regarding any collaboration beyond Kalshi’s appearance in the promotional material. Nonetheless, this integration marks a noteworthy step for Kalshi, illustrating its growing presence within popular culture, particularly in a franchise as influential as Call of Duty.

What’s Next?

As anticipation builds, updates about any further developments concerning a partnership will be provided as they emerge. For now, fans can look forward to more revelations about Call of Duty: Black Ops 7, starting with its presentation at Gamescom 2025 Opening Night Live on Tuesday, August 19.

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