Trademark Dispute Erupts Between K-Pop Group ALLDAY PROJECT and Australian Rapper Allday
The newly launched co-ed K-pop sensation ALLDAY PROJECT finds itself at the center of a trademark dispute with renowned Australian rapper Allday, who asserts his claim over the name and has threatened legal action against the group’s management. This controversy surfaced mere days after the group made its official debut on June 23, 2025.
Tom Gaynor, the artist behind the Allday moniker, expressed his discontent via a Facebook post shortly after ALLDAY PROJECT’s debut, stating, “People keep asking me about this… I have a trademark on the name Allday. Maybe I don’t have 20 billion streams like that Kpop shit which mostly sucks by the way. But I do exist and own the trademark to my name. Prepare for the greatest legal battle of all time.”
Trademark Ownership and Background
Trademark documentation from IP Australia confirms that Gaynor registered his trademark in June 2021, covering a wide range of categories including digital music, merchandise, and live performances, with a renewal set for September 2030. Furthermore, Gaynor indicated in comments that he also possesses trademark rights in the United States.
ALLDAY PROJECT is managed by THE BLACK LABEL, a company overseen by prominent producer Teddy Park, and comprises five talented members: Annie, Tarzzan, Bailey, Woochan, and Youngseo. Prior to their debut, the group had garnered notable attention, especially since Annie is the granddaughter of Lee Myung-hee, Chairwoman of the Shinsegae Group. Their first single, “FAMOUS, ”quickly soared to the top of YouTube’s trending chart, amassing over 18 million views just days after its release.
Allday’s Career and Industry Implications
Hailing from Adelaide, Allday has been a stalwart in the Australian music industry since 2011 and made waves after signing with Wind-Up Records in 2015, marking him as one of the first Australian male hip-hop artists to secure such a prominent deal. His debut album, “Startup Cult, ”reached number three on Australia’s ARIA Charts in 2014, solidifying his position in the music scene.
Legal experts indicate that trademark disputes in the entertainment sector often hinge on potential market confusion and the geographical scope of trademark protection. While Allday boasts trademarks in Australia and the U. S., ALLDAY PROJECT focuses its operations primarily in South Korea and broader Asia. However, should the K-pop group pursue expansion into markets where Allday holds trademarks, it could lead to complicated legal confrontations.
Public Reaction and Future Outlook
The ongoing dispute has stirred varying opinions online, with some advocates asserting Allday’s rights to the trademark, while others challenge the legitimacy of his claim based on the distinct names of the involved parties. As of now, THE BLACK LABEL has yet to provide an official response to Allday’s legal threats.
This situation underscores the persistent challenges within the global entertainment landscape regarding trademark compliance and rights, particularly as K-pop bands increasingly aim for international reach while established Western artists govern their legacy rights in their native markets.
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