Jun Ji Hyun Addresses Cancellation Rumors of China Advertisement Due to ‘Tempest’ Dialogue

South Korean actress Jun Ji Hyun has rebuffed claims suggesting that a Chinese advertisement linking her was scrapped as a reaction to a politically sensitive line from her popular Disney+ series, Tempest.

Background on “Tempest”

Tempest features Jun in the role of Seo Moon Ju, a former United Nations ambassador now vying for the presidency. The controversy stems from a statement made by Jun’s character in the fourth episode: “Why does China prefer war? A nuclear bomb could fall on the border region.” This excerpt rapidly spread across various Chinese social media platforms, triggering a backlash as audiences criticized the show for allegedly depicting China in a negative light.

Current Status of the Series

Despite the controversy, Disney+ continues to stream Tempest in all available regions. The show follows Moon Ju and her mysterious ally, Paik San-ho, played by Kang Dong Won, as they delve into a complex network of political intrigue that threatens the stability of the region. The series has been well-received for its engaging narrative and talented ensemble cast, consequently sparking discussions about the representation of national identities in mainstream media.

Speculation of Brand Impact

Rumors have surfaced suggesting that luxury brands and local agencies in China have distanced themselves from Jun in light of the uproar. Reports indicated that her collaborations in the fashion and cosmetics sectors had either been canceled or suspended, thereby raising concerns about her endorsement deals. Some news outlets even claimed that high-profile contracts were dissolved due to mounting pressure from nationalist sentiments online.

Jun Ji Hyun’s Response

In response to the swirling rumors, Jun’s agency clarified that none of her endorsement contracts were affected by the statements made in Tempest. They emphasized that the rumors lacked foundation in actual business decisions or negotiations.

The Influence of Public Opinion

Industry analysts point out that Chinese audiences can significantly impact corporate partnerships through social media movements, especially when nationalistic feelings are perceived to be challenged. Historical cases of boycotts targeting international brands showcase the potency of collective public opinion in shaping commercial strategies. Jun’s agency also confirmed that all filming and promotional commitments in China were executed as planned, with no alterations resulting from the series’ dialogue.