Jessi Makes Waves with New Label and Single “Newsflash”
Korean-American rapper Jessi has exciting news for her fans, announcing her independent label, UNNI Company, alongside the release of her comeback single titled “Newsflash”. This marks her return to the music industry after nearly a year away, a time filled with legal hurdles and changes in record labels.
A Dynamic Return to Music
The track “Newsflash” is a vibrant hip-hop anthem that encapsulates Jessi’s personal journey and her resilience. The concept of the song revolves around breaking news, reflecting her comeback narrative. In the accompanying teaser video, Jessi commands attention under brilliant lights, delivering a powerful message:
“Don’t believe all the hype.”
Visual Storytelling
The teaser for the music video showcases a duality in Jessi’s life—she is seen dominating the stage with electrifying performances juxtaposed with tender memories from her childhood and daily life. This combination offers fans a deeper, more intimate understanding of the artist beyond her public persona, as reported by AllKpop.
New Beginnings with UNNI Company
With the launch of UNNI Company, Jessi marks a pivotal moment in her career, gaining full creative control after navigating a bumpy path with several record labels. The term “UNNI” is a term of endearment in Korean that means “older sister, ” which symbolizes her role as a guiding figure for her fans.
A Rocky Road to Independence
Jessi’s independent journey follows a tumultuous period post her departure from Psy’s P Nation in July 2022. After a brief stint with Jay Park’s More Vision, her contract was terminated in January 2024. She subsequently joined DOD Entertainment in September 2024 but faced challenges there as well, ultimately ending that partnership in October 2024 amid a fan assault controversy.
Resolving Controversy
This controversy originated from an incident in September 2024, where a teenage fan was reportedly assaulted by a member of Jessi’s entourage while seeking a photo in Seoul’s bustling Gangnam district. Following a thorough police investigation, Jessi was cleared of all accusations in November 2024, as there was insufficient evidence to implicate her in the incident.
Stream “Newsflash”Now
The digital single “Newsflash” made its debut on major music streaming platforms at 1 PM Korean Standard Time on June 27, and it promises to be a highlight in Jessi’s evolving career as she embraces her independence.
For more details, check out this source.
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