Jennie Discusses Alter Egos, Perfectionism, and Her Musical Evolution: ‘I Feel Like I’m Almost There’

Jennie’s Empowering Journey: Balancing Freedom and Responsibility

BLACKPINK’s Jennie has embarked on a transformative journey that has proven to be both exhilarating and challenging. Following her departure from YG Entertainment and the establishment of her own agency, ODD ATELIER (OA), she has found herself juggling multiple responsibilities. As she works on her second solo album, she also assumes the role of Head Boss at her new company, leaving little room for downtime.

Insights from Jennie’s Billboard Interview

In a recent interview with Billboard, Jennie opened up about the creative process behind her upcoming solo album, which is yet to be titled. She revealed that the album has been in the works for quite some time, highlighting her unwavering ambition.

Reflecting on her aspirations post-BLACKPINK’s final tour in 2023, Jennie remarked, “I couldn’t stop myself from starting to plan ahead, I’m just like that.”Her meticulous planning is fueled by a desire to achieve her dream of releasing a solo album, which she views as a crucial milestone in her career.

Perfectionism and the Artistry Behind the Music

Describing herself as a perfectionist, Jennie shared that the creation of her lead single, “Mantra,”has been an intricate and thoughtful process. Alison Chang, OA’s head of global business, elaborated on the challenges Jennie faced while searching for her unique sound. “American artists usually take a few years to create an album, but we have tighter deadlines with Jennie returning to BLACKPINK activities this year,”she stated.

Finding the perfect collaboration was vital, as Jennie aimed to express her artistry authentically. The pursuit of that ideal first single required considerable time and effort, but it was essential for laying the groundwork for her solo journey.

https://www.youtube.com/watch?v=bB3-CUMERIU

JENNIE – Mantra (Official Music Video) (https://www.youtube.com/watch?v=bB3-CUMERIU)

A Glimpse into the Future

While Jennie remains tight-lipped about specifics regarding the album, slated for a 2025 release, she hinted at a project that reflects her newly discovered independence and her ongoing evolution into her alter-ego, Ruby Jane. “It’s not nice to be someone who’s always like, ‘I’m sorry, I can’t say anything,’”she confessed, demonstrating a desire to connect with her fans through her creative journey.

Expressing her commitment to growth, she shared, “I hope to complete myself as Jennie Ruby-Jane, to become a whole person.”As fans eagerly anticipate the album, she assures them that they’ll witness her transformation as she explores diverse genres and styles. “The overall sound reflects my insistence that I love every single song,”she emphasized.

Jennie’s determination to curate every aspect of her album without compromise showcases her dedication to authenticity. “I didn’t want to be forced into putting a song onto my album — that’s what I really fought for,”she expressed, grateful for the support of her collaborators. “I think we’re ready,”she concluded, leaving fans excited about what lies ahead.

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