JENNIE Appointed Honorary Tourism Ambassador for Seoul in “Absolutely in Seoul” Campaign

JENNIE Appointed Honorary Tourism Ambassador for Seoul

K-pop sensation and celebrated style icon JENNIE has officially been named the Honorary Tourism Ambassador of Seoul. This strategic move, announced by the Seoul Metropolitan Government in collaboration with the Seoul Tourism Organization, aims to marry her vast global influence with the burgeoning appeal of Seoul as a top travel destination. The much-anticipated “Absolutely in Seoul”campaign is set to launch on July 31.

Unveiling the “Absolutely in Seoul”Campaign

The upcoming campaign is crafted to highlight the vibrant and diverse culture of the South Korean capital, all through the eyes of one of its most adored international figures. With JENNIE as the face of the initiative, “Absolutely in Seoul”will feature an array of cinematic videos, engaging digital experiences, and striking visuals that capture the essence of Seoul—from its historic palaces and delectable street food to its cutting-edge architecture and lively nightlife.

The Global Influence of JENNIE

Having shot to global fame as part of the wildly popular group BLACKPINK, JENNIE brings an extraordinary level of star appeal to this project. Her reach extends well beyond music, influencing trends in fashion, beauty, and lifestyle. With over 80 million followers on Instagram and partnerships with high-fashion brands such as Chanel and Calvin Klein, she flawlessly embodies the modern, chic atmosphere that Seoul aspires to showcase to the world.

A Personal Touch from JENNIE

Expressing her excitement, JENNIE remarked in a teaser shared by VisitSeoul, “I’m so honored to represent my home city in this way. Seoul is full of inspiration, and I can’t wait to show the world what makes it so special.”

JENNIE Named Seoul's Honorary Tourism Ambassador in New Campaign — Seoul Tourism Organization/courtesy

First Look at the Campaign

The inaugural promotional video featuring JENNIE will debut on VisitSeoul TV’s official YouTube channel at 1 PM KST on July 31. In this teaser, viewers will see JENNIE traversing through some of Seoul’s most renowned locales, including the picturesque Bukchon Hanok Village and the vibrant streets of Hongdae, where she interacts with local artists, craftsmen, and food entrepreneurs.

Targeting a Diverse Audience

Officials describe the initiative as a way to attract not only K-pop enthusiasts but also global travelers yearning for an authentic cultural experience. A representative from the Seoul Tourism Organization stated, “With JENNIE’s unique style and her extensive international following, we believe she can inspire a fresh wave of tourists to delve into Seoul.”

Exclusive Experiences Await

The campaign will feature limited-edition photo zones, interactive installations, and giveaways aligned with Seoul’s prominent festivals and shopping hubs. Fans can look forward to exclusive behind-the-scenes glimpses and even a virtual tour narrated by JENNIE in the months to come.

A Power Move in Cultural Promotion

As cities globally compete for tourism revenue in a post-pandemic landscape, Seoul’s choice to partner with JENNIE stands out as a strategic maneuver. More than just a celebrity, she emerges as a cultural ambassador, perfectly reflecting the bold, contemporary, and distinctly Korean image that Seoul aims to project.

Discover Seoul with JENNIE

With the “Absolutely in Seoul”campaign set to take flight, there has never been a better opportunity for travelers to discover the city through the lens of JENNIE—an experience that promises to be as unforgettable as it is enlightening.

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