IVE Set to Launch 4th Mini Album ‘IVE SECRET’ in August 2025

IVE Set to Release Fourth Mini Album “IVE SECRET”in August 2025

K-pop sensation IVE is gearing up for the launch of their much-anticipated fourth mini album, titled IVE SECRET. The release is scheduled for August 25, 2025, at 6 PM KST, heralding an exciting new chapter in the group’s ever-evolving musical journey.

Recent Highlights and Upcoming Comeback

Starship Entertainment, the agency representing IVE, has officially confirmed the release date, following a successful summer marked by the debut of their Japanese EP, Be Alright, in late July. With this new album, IVE continues to build on the momentum generated by their previous Korean album released just seven months prior, highlighting their rapid ascent within the competitive K-pop landscape.

Exciting New Tracks and Artistic Growth

The album’s lead track, “XOXZ, ”has already created considerable buzz among fans, hinting at a promising return.IVE SECRET comprises a total of six tracks, including “Midnight Kiss, ” for which member Liz has penned lyrics, alongside other songs such as “Wild Bird, ””Dear, My Feelings, ””GOTCHA (Baddest Eros), ”and “♥beats.”This diverse lineup reflects IVE’s commitment to exploring new musical territories while enhancing their artistic identity.

Thematic Concept: “Evil Cupid”

The concept for IVE SECRET revolves around the theme of “Evil Cupid, ”which delves into ideas of self-definition and the significance of making personal choices. The group’s teaser images and promotional content vividly showcase this new aesthetic, with each member styled to embody distinct personalities and explore hidden depths.

Visual Collaborations and Promotional Campaign

Renowned street artist Doezy is among the visual collaborators enhancing the album’s artistic vision, merging striking imagery with narratives that tackle underlying emotions masked by confidence. To promote this much-anticipated release, Starship Entertainment has initiated a thorough campaign, showcasing moving posters, teasers, and bespoke trailers designed to heighten anticipation.

Fan Engagement and Anticipation

The reception from fans has been overwhelmingly positive, with social media platforms buzzing with excitement as they analyze hints and share theories about the creative “Evil Cupid“storyline. This engagement underscores the anticipation surrounding IVE SECRET, which is expected to be a significant milestone in the group’s discography.

IVE’s Rising Global Influence

Since their debut in 2021, IVE has gained international acclaim with chart-topping hits like “Eleven, ””LOVE DIVE, ”and “After LIKE, ”earning numerous accolades and achieving impressive album sales. With IVE SECRET, the group is set to solidify their status as a leading force in the fourth generation of K-pop, showcasing compelling narratives, innovative styles, and a blossoming creative voice from its members. The album will be made available across major streaming platforms globally upon its release.