LEGO Collaborates With Netflix for ‘Kpop Demon Hunters’ Collection

LEGO and Netflix Join Forces for Exciting New ‘KPop Demon Hunters’ Sets

In an exciting announcement, LEGO has partnered with Netflix to introduce a new line of LEGO sets inspired by the animated sensation “KPop Demon Hunters.” The initial product is slated for release this summer, with an expanded selection expected to launch by 2027.

This collaboration aims to transform the vibrant, supernatural world of the film into interactive LEGO creations. Details shared by both the LEGO Group and Netflix confirm that the first product in the series will be unveiled for pre-orders this spring, ahead of its broader availability in summer 2026.

While specifics regarding subsequent sets—including their names and pricing—remain under wraps, industry insights suggest that a diverse range of products will be unveiled in the coming years. For more information, check out the report on Merca20.

Spotlight on Derpy: The Star of the First Set

The inaugural LEGO set will spotlight Derpy, a mystical tiger creature that has captured the hearts of fans. Tailored for builders aged 9 and up, this model is intended for both play and display, meticulously capturing Derpy’s whimsical nature and its pivotal role in the narrative.

Promotional content emphasizes Derpy’s charming, albeit clumsy, characteristic of knocking over potted plants—a humorous element that has endeared the character to audiences.

Engaging Fans and Expanding Creativity

LEGO’s partnership with Netflix is centered on merging the “vibrant universe” of KPop Demon Hunters with imaginative building experiences. This collaboration enables fans to recreate significant characters, memorable performances, and epic battles from the film.

The storyline features K-pop icons Rumi, Mira, and Zoey, who perform as the group HUNTR/X while secretly serving as demon hunters safeguarding their fans against supernatural dangers. Their most formidable adversaries are the Saja Boys, a rival boy band that turns out to be demons in disguise.

Both companies emphasize the importance of fan engagement in this partnership. Lena Dixen, Senior Vice President at the LEGO Group, expressed enthusiasm, stating that they are “over the (hon)moon” about this collaboration, which allows fans to immerse themselves in the KPop Demon Hunters universe through creative building, as reported by Jedi News.

Marian Lee, Chief Marketing Officer at Netflix, praised the new collection for its “beautifully designed and authentically detailed” sets, suggesting that this initiative offers fans an additional avenue to experience what has become one of Netflix’s most beloved titles.

KPop Demon Hunters: A Global Phenomenon

Produced by Sony Pictures Animation and available exclusively on Netflix, KPop Demon Hunters has garnered an international fanbase thanks to its unique blend of music, action, and Korean-inspired fantasy elements. As LEGO prepares for the launch of the first set and the promise of more to come, both brands are optimistic that fans will transition their enthusiasm from the screen to their personal collections.

With the first LEGO set set to release this summer, fans can look forward to bringing their KPop Demon Hunters passion into their homes, as noted by Forbes.

https://www.youtube.com/watch?v=-UuIBfywE3s

LEGO KPop Demon Hunters Sets OFFICIALLY Announced! (https://www.youtube.com/watch?v=-UuIBfywE3s)

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