iPhone Upgrade Decisions This Year: Increased RAM as Key Factor, Less Than 10% Favor ‘Air’ Model

A recent annual consumer survey conducted by Evercore, a prominent research firm, highlights key insights into consumer preferences regarding Apple’s latest iPhone 17 models. Notably, a significant number of buyers are gravitating toward the ‘Pro’ variants, largely due to their enhanced RAM capacity. However, it’s worth noting other notable hardware advancements that also deserve attention. Interestingly, the new iPhone Air, which has received a mostly positive response, appears to be off the radar for many potential purchasers.

Minimal Interest in the iPhone Air

According to an investor note shared by AppleInsider, Evercore analysts surveyed a sample of 4, 000 consumers to assess their preferences regarding the iPhone 17 lineup. The findings revealed that 56% of participants are inclined to purchase either the iPhone 17 Pro or the iPhone 17 Pro Max. In contrast, fewer than 10% expressed interest in the iPhone Air, with only a small number planning to incorporate it into their daily routine.

“This success is chiefly based on the firm’s latest annual consumer survey. Evercore analysts say that they asked nearly 4, 000 consumers in the US about their intentions over buying the new iPhone — and the iPhone Air was the only disappointment.”

Analysts attribute the scant interest in the iPhone Air to prevalent consumer skepticism regarding its battery life and the limited features offered by its single rear camera. Notably, Apple’s battery runtime comparisons indicate that the iPhone Air boasts a longer battery life than both the iPhone 16 Plus and iPhone 16 Pro. This fact raises questions about why potential buyers hold a less favorable view of this sleek model, despite the data suggesting otherwise.

While the survey results provide valuable insights, it’s important to recognize that the sample size may be too limited to represent a broader market perspective, especially since the respondents were exclusively from the U. S.Prior estimations suggest that Apple anticipates shipping around 100 million units of the iPhone this year, yet the iPhone Air is projected to be produced in the smallest quantities. This could indicate that Apple is using this model as a testing ground for future launches featuring a similar minimalist design.

Source & Images