iPhone 17 Air Launch Starting Price May Disappoint Due to Trade-Offs: Absence of 128GB Storage Option

On September 9, Apple is set to unveil significant changes during the iPhone 17 launch. The anticipated introduction of an ‘Air’ model is expected to supplant the usual ‘Plus’ variant, boasting what may be the slimmest design ever seen in Apple’s lineup. However, this sleek aesthetic might come at a cost, leading consumers to question the value provided for such a premium price tag.

Pricing Insights: iPhone 17 Air vs.iPhone 16 Pro

Recent insights from TrendForce suggest that the new iPhone 17 Air will launch at a starting price of $1, 099 with 256GB of internal storage. This pricing makes the standard iPhone 16 Pro, starting at $999 and offering a larger battery alongside a more advanced camera setup, appear to offer superior value. The upcoming iPhone 17 Pro is predicted to begin at $1, 199, reflecting a significant $200 increase over its predecessor, though it includes an upgrade to 256GB of storage from the previous 128GB. Meanwhile, the premium iPhone 17 Pro Max may start at $1, 299.

The base model of the iPhone 17 is anticipated to maintain its price at $799, representing a $300 disparity between it and the iPhone 17 Air. The concerns surrounding the Air version are evident; its camera system is disappointing, featuring only a single rear camera. Even with enhanced computational photography, the hardware limitations make it challenging to compete with models that offer multiple lenses.

iPhone 17 Air price will present horrible value for buyers

In terms of battery performance, the iPhone 17 Air is expected to have a modest 2, 900mAh capacity. Apple may release an optional accessory to extend battery life, as internal testing has reportedly shown inadequate screen time endurance. This model will be the second to include Apple’s in-house C1 5G modem, the same as seen in the iPhone 16e, although it lacks mmWave connectivity, which could be a disappointment for customers investing over $1, 000.

Interestingly, Morgan Stanley predicts the iPhone 17 Air could be priced at $999—still a hefty sum. However, if it garners the same popularity as the iPhone 16 Plus, the reaction from consumers may be unsurprising.

For further insights, refer to TrendForce.

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