In Pictures: Serena Williams’ iconic on-court looks over the years honored by Nike with latest Design Crew collection launch

The most recent collection released by Nike, ‘Serena Williams Design Crew’, pays tribute to the American athlete’s iconic on-court outfits throughout her career.

At just 21 years old, Williams secured a multi-million dollar contract with Nike, marking the beginning of a significant partnership that remains strong to this day. She first appeared in Nike apparel during the 2004 US Open.

In 2021, the 42-year-old collaborated with Nike to establish the Serena Williams Design Crew, a platform aimed at empowering emerging voices and shaping the future of design. Through this venture, Williams worked alongside up-and-coming designers to curate and develop cutting-edge designs.

Upon its release, the American athlete expressed her eagerness to make a statement on the court and take a risk with the design.

“When I step on the court, I definitely want to stand out. I’m Serena and I like to be different. I just like taking a chance when it comes to design.”

The 23-time Major champion also emphasized the importance of diversity in our modern society. She stated that having individuals from varied backgrounds and perspectives always leads to exceptional outcomes.

“The world isn’t one color. We come from different backgrounds and think differently. When you bring all that diversity together, can you begin to imagine the amazing things that you are able to make?”

To showcase the evolution of the American’s on-court fashion, Nike turned to Instagram to reveal the 2024 SWDC collection. The collection features a carefully selected array of sportswear, footwear, designer apparel, and other exclusive pieces.

“She takes her fits as she takes her tennis, without limits ☁️📈 Swipe to see 📸 the iconic on-court looks that inspired the new SWDC collection.”

Serena Williams’ Final US Open Performance: A Custom-Made Farewell

In 2022, Serena Williams bid farewell to her tennis career at the US Open, her home Grand Slam tournament. As a six-time champion at Flushing Meadows, Williams wore a specially made Nike outfit for her last performance on the court.

The American wore a short sports jacket decorated with jewels, along with a matching tennis dress underneath that had a detachable glittered train. To complete her outfit, she added a chic headband.

The ex-World No. 1 complemented her appearance with black PE NikeCourt Flare 2 sneakers adorned with diamond-encrusted swooshes and the words ‘QUEEN’ and ‘MAMA’.