HYBE Embraces ‘Kpop Demon Hunters’ Trend with New TXT Video Featuring Idols in ‘Saja Boys’ Costumes

HYBE Unveils Unreleased TXT Dance Practice Video in Sync with KPop Demon Hunters

HYBE has recently released an unreleased dance practice video featuring Tomorrow X Together (TXT), coinciding perfectly with the soaring popularity of Netflix’s animated film KPop Demon Hunters.

Special Dance Practice Showcasing Cultural Heritage

The “Eternally”Special Dance Practice (Demon Hunters ver.) was unveiled on June 26, showcasing TXT in traditional Korean hanbok attire—an homage to the film’s fictional boy band, Saja Boys.

A Delayed Release Amidst Tragedy

Originally filmed in 2022, the dance practice video was put on hold following the devastating Itaewon Halloween crowd crush that took the lives of 159 individuals during Halloween celebrations in Seoul. Although initially slated for a Halloween-themed release, HYBE decided to delay the content as a mark of respect for the victims.

The Perfect Timing with KPop Demon Hunters’ Release

The release of the dance practice video aligns with the international sensation KPop Demon Hunters, which premiered on Netflix on June 20, 2025. The animated feature film narrates the adventures of a K-pop girl group, HUNTR/X, who moonlight as demon hunters, confronting their rival boy band, the Saja Boys, made up of soul-stealing demons. The film has made waves internationally, conquering charts in multiple countries, including taking the top spot in Korea.

Inspiration Behind the Characters

The Saja Boys in KPop Demon Hunters draw inspiration from actual K-pop groups like BTS, TXT, Stray Kids, ATEEZ, and ENHYPEN, with TXT being specifically highlighted by the writer as a key influence in the character development.

HYBE’s Record-Breaking Quarter and Strategic Success

HYBE has been experiencing a strong financial performance, reporting outstanding first-quarter revenues of $348.4 million in 2025. This success is attributed in part to triumphant world tours by various artists, including TXT. The company’s multi-label strategy has proven beneficial, allowing its artist groups to thrive on global stages.

Netflix and the Future of Korean Content

The emergence of KPop Demon Hunters underscores Netflix’s commitment to investing in Korean content, following the global impact of hits like Squid Game. The streaming service has pledged $2.5 billion in development for Korean productions over four years, acknowledging the worldwide appeal and marketability of Korean entertainment.

https://www.youtube.com/watch?v=aySVVSY2Ysw

‘Eternally’ Special Dance Practice (Demon Hunters ver.) | TXT (투모로우바이투게더) (https://www.youtube.com/watch?v=aySVVSY2Ysw)

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