Huawei Leads Foldable Smartphone Market with 48% Global Shipment Share, Samsung Trails Behind

Foldable smartphones currently account for 1 to 1.5 percent of global smartphone shipments, yet they significantly enhance average selling prices (ASPs), brand prestige, and long-term profitability for Original Equipment Manufacturers (OEMs).Notably, this segment is currently dominated by China’s Huawei, with Samsung trailing far behind in market share.

Huawei vs. Samsung: A Comparison of Foldable Smartphone Offerings

To better understand the competitive landscape, let’s examine the foldable smartphone offerings from both Huawei and Samsung:

Huawei’s Foldable Lineup

The luxurious Mate XT Ultimate, a triple-folding device priced at over $4, 000 (1TB+16GB RAM version).
The horizontally-folding Mate X6, starting at approximately $1, 800.
The Pura X, featuring a vertical fold and priced around $1, 000.
The budget-friendly Nova Flip, which retails for about $750.

Samsung’s Foldable Offerings

The Galaxy Z Fold 7, designed in a book style, starting from around $2, 000.
The clamshell-style Galaxy Z Flip 7, with a starting price of approximately $1, 200.
The more affordable Galaxy Z Flip 7 FE, available from around $900.

Market Share Insights: Huawei vs. Samsung

Foldable smartphone shipments by vendor and region with details from H1 2025 — Total Foldable Smartphone Shipments by Region and OEM

According to a recent Canalys analysis, Huawei accounted for 48 percent of global foldable smartphone sales in the first half of 2025, while Samsung held a mere 20 percent. This marks a significant shift from previous years, where Samsung led the market with a 45 percent share in 2024 compared to Huawei’s 24 percent.

Additionally, the Greater China region has recorded the highest adoption rate of foldable smartphones, reaching 3.2 percent market penetration. North America comes in second with only 1.2 percent, highlighting a stark difference in consumer interest across these regions.

The competitive advantage of Huawei can be partly attributed to its affordably priced Nova Flip, which has propelled the company to the forefront of this emerging market segment.

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