Anticipation Builds as Apple Prepares to Unveil iPhone 17 and More
As the season turns, enthusiasts eagerly await Apple’s annual update to its mobile hardware portfolio. This year, the tech giant has sent out invitations for the highly anticipated iPhone 17 launch event, aptly named ‘Awe Dropping.’
Apple’s Evolving Event Format
Since the onset of the pandemic in 2020, Apple has adopted a virtual-first strategy for its product announcements. This approach involves livestreaming a meticulously pre-recorded keynote rather than hosting a live audience. This change gives Apple enhanced control over how it showcases its innovations, allowing for a more compelling visual presentation.
Streaming Details for the Awe Dropping Event
The Awe Dropping event is poised to follow this established format. Nonetheless, a select group of attendees, including media representatives, will be invited to watch the livestream at Apple Park. The iPhone 17 launch is scheduled for September 9 at 10 AM PT / 1 PM ET / 5 PM GMT / 10:30 PM IST / 6 PM BST, making it accessible to a global audience.
Viewers can catch the livestream across multiple platforms, including Apple’s YouTube channel, Apple.com, and the Apple TV app. Be sure to revisit this article once the stream begins for real-time updates.
High Hopes Amidst Industry Scrutiny
As always, Apple faces lofty expectations with the upcoming release. However, it’s worth noting that the company has encountered challenges in fulfilling the promises made during previous launches, inviting skepticism from competitors.
What’s New in the iPhone 17 Series?
This year, Apple is rumored to introduce four new models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air. The latter aims to offer a sleek, lightweight alternative to high-end competitors like the Galaxy S25 Edge, stepping in as a replacement for the previous ‘Plus’ variant.
However, early reports suggest that the iPhone 17 Air will feature a single rear camera and a reduced battery size to achieve its ultra-thin profile, raising concerns among potential buyers regarding its practicality and performance.
Speculation Surrounding Design Features
There are mixed predictions regarding the Dynamic Island feature in the iPhone 17 series. Renowned supply chain analyst Ming Chi-Kuo suggests it will remain largely unchanged, while contrary rumors indicate plans to reduce its size on the Pro models. The new series is also expected to come equipped with increased RAM, marking the beginning of a three-year cycle of significant design changes.
Upgrades Across Other Devices
In addition to the iPhone, upgrades are anticipated for AirPods Pro, which could be refreshed after a three-year hiatus with the introduction of a new heart rate sensor inspired by the PowerBeats Pro 2. Moreover, the Apple Watch Ultra, Watch SE, and Apple TV 4K, which have not seen significant updates in years, are also slated for enhancements. Features such as blood pressure monitoring and a redesigned Health app are rumored to be part of this year’s Apple Watch upgrades.
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