The subscription service PlayStation Plus from Sony remains a top choice for gamers entrenched in the PlayStation ecosystem. Following its overhaul in 2022, which introduced a tiered subscription format, PlayStation Plus has granted access to a vast library of games spanning Sony’s extensive history along with titles from various third-party developers. To maintain excitement, Sony consistently adds new games each month for its Essential, Extra, and Premium subscribers.
In comparison to Microsoft’s Xbox Game Pass, PlayStation Plus does not feature first-party titles upon their initial release. Given the escalating production costs of major titles from Sony, the company opts to sell these games at their full price of $70 rather than including them in the subscription service. While this business strategy has its merits, Sony could enhance the appeal of PlayStation Plus by utilizing it to breathe new life into some of its lesser-known franchises.
Reviving Sony’s Dormant Franchises on PlayStation Plus
Underutilized IPs Await Revival
Despite its success with franchises like God of War and The Last of Us, Sony possesses a wealth of underdeveloped intellectual properties (IPs) within the PlayStation console domain. Iconic franchises such as Sly Cooper, Patapon, LocoRoco, and Ape Escape have not received the rejuvenation they deserve. The recent launch of Astro Bot—a platformer showcasing over 150 PlayStation characters—has reignited interest in these long-forgotten franchises.
The appearance of numerous classic characters in Astro Bot gives fans hope for the return of beloved IPs. Reportedly, Sony is exploring strategies to revive some older properties, and the introduction of classic titles through its Premium service indicates a potential resurgence on the PlayStation 5. Launching several of these cherished games on PlayStation Plus could serve as a strong foundation for this revival.
Smaller Titles: A Path to Reviving Classic IPs
If Sony deems the revival of classic titles like Parappa the Rapper or Jet Moto at a hefty price point unmanageable, it may consider debuting these titles on PlayStation Plus first. With nearly 50 million subscribers, such releases would reach a vast audience upon launch, drawing in both seasoned veterans and new players alike. Notably, this strategy could evoke nostalgia amongst older gamers who fondly remember these franchises.
These smaller, nostalgic games could be part of a curated monthly lineup, later released as affordable digital options for non-subscribers. By creating a window of exclusivity for subscribers, PlayStation Plus could boost retention and attract new subscribers, ensuring early engagement with the revived titles. Pricing could vary based on the scale and ambition of each game, but immediate availability through the subscription service would lead to robust player engagement from the outset.
Building Momentum for Larger IP Revivals
Moreover, introducing these smaller titles on PlayStation Plus would provide Sony with a long-term strategy for keeping these franchises active. Testing the waters with modest releases could build anticipation and fan interest, ultimately allowing the publisher to develop larger, more substantial titles in these beloved franchises. As long as Sony maintains a commitment to quality and honors the legacy of these IPs, the strategy of releasing smaller titles on PlayStation Plus could be a pivotal first step toward reviving various long-neglected franchises.
Sony’s PlayStation Plus has undoubtedly made a significant impact on the gaming landscape, continually introducing thrilling new games each month. However, with a treasure trove of dormant franchises at its disposal, there is a tremendous opportunity for Sony to further enhance the service’s appeal. If Sony is earnest about breathing new life into its classic IPs in light of Astro Bot’s success, PlayStation Plus could very well be the ideal platform for initiating these exciting revivals.
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