The Exciting Honkai: Star Rail Lawson Campaign Launches
The much-anticipated Honkai: Star Rail Lawson campaign officially commenced on April 8, 2025. Starting from April 14, players will hear the delightful voice of Pom-Pom through ATMs during their transactions. Additionally, Animate is joining the festivities by offering an extensive array of Honkai: Star Rail Aventurine merchandise.
Exclusive Merchandise Availability
Throughout Japan, most Lawson convenience stores will feature specially-designed exclusive merchandise spotlighting the Amphoreus characters from Honkai: Star Rail. Among the noteworthy items are:
- Acrylic folders showcasing characters’ stunning splash art
- Charming chibi character stickers
- Kinoko no Yama and Takenoko no Sato chocolates adorned with chibi characters from both the IPC and the Xianzhou Alliance
- Galbo chocolates featuring Mydei, Castorice, or Tribbie designs
Purchasing these items in-store can also reward you with valuable in-game rewards, including 30, 000 Credits, three Golden Honeycakes, and three Lost Crystals. Be sure to claim these rewards by May 21, 2025.
Pre-order Opportunities at Lawson
During the campaign, fans can take advantage of pre-ordering unique merchandise at their local Lawson stores. This includes exciting products such as:
- Canvas boards featuring characters’ signature Light Cones
- Desk mats for a gaming edge
- Stylish stainless steel tumblers
Participants will be able to collect their pre-ordered items later in the year, making this a great opportunity for dedicated fans.
More Merchandise from Animate
In addition to Lawson, Animate is launching pre-orders for Honkai: Star Rail merchandise as well. Scheduled for release in Japan by mid-May 2025, fans can look forward to:
- The “White Night” album
- Aventurine merchandise set
- A whimsical tissue box designed to resemble Trash Cake
Game Accessibility and Anniversary Celebration
Honkai: Star Rail is currently available across multiple platforms, including PS5, Windows PC, and mobile devices. This Lawson campaign marks the celebration of the game’s second anniversary, which is set for April 26, 2025, thus providing fans with an excellent reason to engage in the festivities.
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