“He is a powerhouse” — Fans Celebrate HYBE’s Share Value Surge After BTS Jin’s ‘Happy’ Album Reveal

On October 15, 2024, HYBE experienced a notable stock increase of 4.66%, closing at a price of 184,500 KRW (approximately $135.19 per share), following the announcement of Jin’s upcoming solo album release. Despite a decline in the preceding week, the company’s shares surged, achieving a daily average increase of 4.66% and a cumulative increase of 7.14% over the past five days.

BIGHIT MUSIC (currently known as HYBE Labels) revealed that Jin, a member of BTS, will debut his solo album titled Happy worldwide on November 15, 2024. This announcement was made on Tuesday, October 15, at midnight KST.

Fans noted a remarkable performance in the stock market, despite HYBE facing scrutiny from the National Assembly regarding workplace conduct on the same day. In a notable incident, NewJeans’ Hanni provided voluntary testimony related to claims of mistreatment at HYBE, but fans attributed the stock’s resilience to Jin’s album announcement.

One enthusiastic fan praised Jin’s impact, stating:

“Jin transcends mere chart performance, sales, and social media engagement. His contributions significantly influence the economy, leaving a vast ripple effect that extends beyond just the album. He’s an absolute force.”

The BTS ARMY pointed out that each time the singer-songwriter Seokjin announces a new project or endorsement opportunity, HYBE reaps substantial rewards.

“Every announcement from Seokjin leads to great benefits for HYBE. It would be ideal for the company to show their appreciation for him, but perfection is elusive. Nevertheless, having Seokjin is what truly matters for us and for the realm of quality music,”a fan wrote.

“This is BTS!! NO ONE CAN REPLACE THEM,”another fan added.

“When BTS makes their return, the entire South Korean media, music industry, and K-pop fans are going to lose their minds. I’m so hyped for it!”another fan expressed.

Other supporters emphasized how the National Assembly’s inquiries could not disrupt HYBE’s positive stock trajectory, thanks to Jin’s album announcement. Some speculated that the market value would soar on June 21, 2025, when BTS members Namjoon, V, Jimin, Jungkook, and Suga complete their enlistment and return to group activities.

“The album’s announcement was made after market closed, yet the stock price has remained steady despite the National Assembly’s drama; that’s the Jin effect in play,”a fan noted.

“I love imagining the look of anger on a certain someone’s face while watching this,”another fan remarked.

“The projections for June 21, 2025, are going to be extraordinary,”another fan added.

BTS’ Jin to Release First Solo Album Happy

Happy will be launched on November 15, 2024, in three distinct versions: Journey, Imagine, and Navigate. This marks Jin’s first solo album, after he released his debut single, The Astronaut, two years earlier on October 28, 2022.

Jin also performed The Astronaut live during Coldplay’s concert in Argentina on the track’s release date, stunning fans with an emotional performance as he prepared for his military service that began on December 13, 2022. He returned on June 12, 2024, after completing the mandatory 18-month service.

Post his military discharge, Jin debuted his reality show, RUN JIN, and made special guest appearances on episodes 15 and 16 of the popular Korean series Half-Star Hotel in Lost Island, featuring personalities like chef Lee Yeon-bok, Ahn Jung-hwan, Boom, and Kim Dae-ho. This show was made available on MBC’s website and YouTube channel.

Additionally, Jin had the honor of bearing the torch for the 2024 Paris Olympics during the Torch Relay on July 15, 2024, where he proudly carried the Olympic Flame across the Louvre Pyramid in the presence of 30 French National Police officers.

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