Guide to Small Business Perks in The Sims 4

The cornerstone of the Businesses and Hobbies expansion pack in The Sims 4 revolves around launching and optimizing your very own Small Business. While success hinges on creating a welcoming environment for customers through cleanliness and high-quality products, there are additional strategies at your disposal to propel your business forward.

In players’ journeys, Small Business Perks present a unique opportunity to unlock abilities and interactions tailored for business enhancement. These perks can focus on improving customer and employee experiences, boosting business profits, or employing cunning tactics to outsmart competitors. Choices made in selecting these perks will inevitably shape your Business Alignment, contributing to the overall gameplay experience.

Strategies for Earning More Small Business Perk Points in The Sims 4

Improving Customer Relationships in The Sims 4

Upon establishing a Small Business in The Sims 4, players are introduced to the Small Business Perks menu, where a variety of perks can be unlocked using Small Business Perk Points. These perks have significant effects, ranging from enhancing skill development speed to increasing the appeal of the business owner, or even allowing players to influence customer behavior.

To accumulate Small Business Perk Points, players must focus on elevating their Business Renown level. Achievements in this domain reward gamers with 2 Small Business Perk Points at the first, second, and third Renown levels, while the fourth and fifth levels yield 3 points each.

While unlocking all Small Business Perks simultaneously isn’t possible, players are granted the flexibility to reset their choices, paving the way for experimentation with various combinations of perks.

Enhancing your Renown can be accomplished by investing in top-tier equipment, engaging activity objects, decorative elements, and fostering strong relationships with customers. Each of these elements plays a crucial role in increasing customer satisfaction and, subsequently, your business’s profitability.

Comprehensive List of Small Business Perks in The Sims 4

Below is a detailed breakdown of all Small Business Perks available in The Sims 4:

Renown Level	Nefarious Alignment	Neutral Alignment	Virtuous Alignment
1 – Hopeful Hustle	Sway to Buy: This Sim can persuade customers to purchase items displayed for sale.	Leave a Tip?: Customers are more likely to tip, which may be purchased up to three times for increased generosity.	Inspiring Business Story: Unlocks the option to share the Small Business Journey through social interactions.
2 – Striving Startup	Fake Payments: This Sim can fabricate payments for household bills and employee salaries.	Going Viral: Increases customer satisfaction, purchasable up to three times.	Employee Bonus: Grants the ability to offer bonuses to employees, which can positively or negatively affect their Needs.
3 – Neighborhood Gem	White-Collar Robbery: Enables the Sim to swipe objects and access restricted areas regardless of skills.	Muscle Memory: Enhances skill acquisition speed during business hours, available for purchase up to three times.	Chug the WUTANT: Allows the consumption of a special energy drink that slows down Need decay for one day.
4 – Community Staple	Fire Starter: Lets the Sim ignite fires in their lot, also boosting payout potential for their Business.	Invest in SimoCoin: Enables mining of SimoCoin for additional revenue.	Customer Appreciation Day: Organizes an event where goods and services are free, ensuring a positive customer experience and strengthening owner-customer relationships.
5 – Local Legend	Ultrasonic Whistle: A device that encourages some customers to leave, making room for new arrivals.	Irresistible Scent: Creates an enticing aroma that encourages customers to linger longer in the business.	Bartering: Allows customers to offer rare collectibles as payment instead of Simoleons.