Google’s Pixel 10 Sales Surge in the US Rivaling Apple’s iPhone 17

The Google Pixel 10 smartphone series is striking a remarkable chord in the U. S.market, as highlighted by a recent report from Counterpoint. This analysis not only emphasizes the burgeoning popularity of Google’s devices but also showcases a positive trend within the wider American smartphone sector, particularly in parallel with the success of Apple’s iPhone 17 series.

Counterpoint: Google’s Pixel Sales Surge by 28% YoY in September 2025, Setting a New Monthly Record

Bar chart illustrating OEM market share at T-Mobile showing Apple, Samsung, and Google from September 2022 to September 2025.

According to the North America Handset Channel Share Tracker by Counterpoint, Google’s Pixel sales in the United States soared by 28% year-over-year in September 2025, establishing a record for a single month’s sales for the company.

The report highlights several key factors behind this impressive growth:

The enduring sales success of the Pixel 9a, coupled with the standout performance of the newly released Pixel 10 series, particularly the Pixel 10 Pro XL, significantly contributed to this growth.
Effective multimedia marketing campaigns spotlighted the lineup’s robust Gemini integration, enhancing consumer interest.
Google’s presence in the $600+ smartphone market expanded dramatically, increasing from a mere 0.1% in September 2022 to an impressive 6.1% by September 2025—a notable achievement considering the saturation of the U. S.market.
The sales surge occurred just as Apple was launching its iPhone 17 lineup, indicating a competitive landscape.
Marketing strategies included humor-laden ads that targeted iOS users, positioning iPhones as “vanilla ice cream”compared to the more “flavorsome and innovative”nature of Pixel devices.
The enhanced marketing budget has begun to yield tangible results.
In particular, Google’s share of the market at T-Mobile climbed to 6.5% in September 2025, up from 0.1% in the same month in 2022.
At Verizon, Google captured a 7.0% market share, a significant rise from 0.1% in September 2022.
However, the brand is facing challenges at AT&T, where it holds only a 2.3% market share in the $600+ segment.

Looking ahead, Google is preparing for the anticipated launch of the Pixel 10a in early 2026. Recent CAD renderings suggest that the company is opting for a familiar and understated design approach, focusing on performance over bold aesthetics.

The Pixel 10a is rumored to feature the following specifications:

A 6.2-inch display
Dimensions of 153.9 x 72.9 x 9mm
A Tensor G4 SoC, similar to that of the Pixel 9a but with an improved clock speed
A battery exceeding 5, 100mAh
An estimated retail price of around $499

As this innovative lineup pushes forward, Google’s strategy and market positioning could have lasting implications for its brand presence in the competitive smartphone landscape.

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