Google Unveils Exciting Updates for Nonprofits Globally
In a significant move to enhance support for charitable organizations, Google has announced a series of updates to its Google for Nonprofits program, which is now expanding to over 100 countries worldwide. This initiative aims to empower nonprofits with enhanced access to Google’s tools and resources at no cost or at discounted rates.
Empowering Nonprofits with Google Workspace
Having been established for over ten years, the Google for Nonprofits program has revolutionized the operational capabilities of eligible organizations. One prominent feature is the Workspace for Nonprofits, a premium service that provides complimentary access to essential tools like Gmail, Calendar, Meet, and innovative AI applications such as Gemini and NotebookLM.
Introducing New AI Features
As part of its recent enhancements, Google is introducing ten new AI-driven features to the Workspace for Nonprofits tier. According to a recent survey of over 9, 000 nonprofit organizations, nearly 90% reported improved productivity due to the integration of AI technology. Yet, only 20% indicated that these tools are utilized by at least half of their staff.
List of New AI Features
Here’s what’s included in the latest enhancements to Workspace for Nonprofits:
- Gems
- Audio Overviews available in the Gemini app
- Image generation featuring people in the Gemini app
- Canvas and quiz functionalities within the Gemini app
- Deep Research capabilities in the Gemini app
- Custom video clips with Google Vids powered by Veo 2
- Two-way communication via Gemini Live
- NotebookLM enhancements including Summaries, Audio Overviews (over 50 languages), and Q&A features
- Mind Maps in NotebookLM
- Discover Sources feature in NotebookLM
Most of these features are also available in other Workspace packages designed for standard businesses. The Nonprofits tier is tailored to accommodate up to 2, 000 employees or volunteers, offered at an attractive rate of $0 per user per month. This enables organizations to utilize professional email addresses, conduct 150-participant video meetings, and share a collective cloud storage capacity of 1TB.
Localized Advertising Opportunities
In addition, nonprofits can now leverage advertising opportunities on Google Maps to better engage with local communities. Google has announced an expansion of Ad Grants that permits qualified nonprofits to place ads in Google Maps as part of Performance Max campaigns, completely free of charge. These ads can appear in strategic positions around search results, maximizing visibility and engagement.
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